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SEARCHAlfaparf Milano’s 2019 collection, People, showcases beauty without boundaries.
Hair: Gianni Rando; color: Caltagirone Daniele; photographer: Paul Maffi; makeup: Martina D’Andrea; fashion styling: Alessandra Corvasce
The freedom of expression, especially when it comes to beauty, is something to celebrate. Alfaparf Milano deems social media as the ultimate tool for women all over the world to celebrate their inner and outer light.
“Everyone expresses themselves in their own way, and how we define beauty is broader than ever before,” the brand says.
Inspired by global beauty, Alfaparf Milano incorporated the latest trends that emulate that philosophy in its 2019 collection, People.
Each style and color formula radiates the spirit of being a woman: Metallic Rose Coral for her strength and femininity; Ultra Violet for her big dreams and what the future holds; Metallic Ruby Brown for her natural beauty and all that enhances it; and blonde for her timelessness.
With the collection comes the introduction of products to help create the looks. Added hues to color lines have been introduced, including eight new color shades, five new Color Wear toner shades and three new Evolution of the Color permanent color hues. The newest addition to the Pigments line is Ultra Violet.22, which is ideal for ensuring the quality of violets and enriching dark, very dark, natural and cosmetic shades with violet tones.
The Style Stories collection now includes Vintage Powder and Spray Wax stylers. Vintage Powder, a texturizing powder gives extreme volume even to fine hair, for an artfully tousled look with a matte finish. Spray Wax separates and enhances hair, and is also ideal for tousled looks with a glossy finish.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
