
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Goldie Locks is expanding its signature hydration line, and adding a Brilliant Blonde Purple Shampoo

The Brilliant Blonde Purple Shampoo is the newest addition to Goldie Locks' signature hydration line.
Photo: Goldie Locks
Launching November 8th, Goldie Locks introduces Brilliant Blonde Purple Shampoo ($42, 8.45 fl oz / 250 ml) to keep blonde, gray, or platinum hair vibrant and brass free — leaving hair soft, healthy, and hydrated. Blueberry deposits a natural pigment, while sunflower and avocado oil help to moisturize, heal, and protect the hair. The pH level of 5.5-6.5 is much lower than most other purple shampoos that can dry the hair, and it's also safe for extensions.
Instantly neutralizes unwanted brassy tones.
Significantly brightens blonde hair.
Deposits long-lasting hydration.
Gently removes impurities.
Leaves hair soft, healthy and hydrated.
For all blonde, lightened and grey hair.
Extension friendly.
All Goldie Locks products are created to extend the integrity, vibrancy, and longevity of hair extensions.
All hair types and textures, especially those looking to kick brassy tones.
Sulfates
Parabens
Phthalates
Gluten
DMDMH

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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