
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
On-trend hair lengths tend to ebb and flow, and recently we’ve seen a slew of celebrities going for shorter styles. Of course, when cropped cuts are even welcomed onto the runway, like on these three models, we get excited about our clients getting inspired to make the cut as well.

Alanna Arrington rocks a textured shag on the pink carpet during the Victoria's Secret Fashion Show.
On-trend hair lengths tend to ebb and flow, and recently we’ve seen a slew of celebrities going for shorter styles. Of course, when cropped cuts are even welcomed onto the runway, like on these three models, we get excited about our clients getting inspired to make the cut as well.

When creating a style like Alanna Arington’s curly fringe, Moroccanoil Artistic Director Kevin Hughes says to first take into consideration how the guest wears their hair—curly all the time or blow-dried straight often. “If someone likes to wear their hair both curly and straight sometimes, I recommend cutting the hair wet with a bit more precision,” he says. “If you don’t do more of a precise cut, when the hair is blown out straight it will show ‘imperfections’ in the cut. If you do cut the hair wet, I recommend going back in after the hair is dry to detail the haircut and texturize any areas that may need it.” Hughes adds that if your client embraces her curls day-to-day, this haircut can best be achieved by free-hand cutting: picking up curls individually on dry hair and cut them to see where they land and how they interact with the curls beside them instantly. To style, he recommends Moroccanoil Curl Defining Cream for soft, frizz-free curls.


“I see more tailoring and sophistication on the runways, and with that comes shorter, tailored hair looks,” says Detra Smith, Hot Tools Artistic Director. “I like the way women are wearing looks that show their style and personalities rather than trying to fit one mold. I believe this shows confidence in embracing who we are.” To recreate Jourdan Dunn’s asymmetrical crop, Smith would move the scissors in a way that bevels the ends of the hair when cutting, adding the hair should be kept one length. Leave as much natural wave as possible when styling this hair to give it an organic esthetic. Using the Hot Tools 1” Black Gold Marcel iron, push waves into the direction you like will create the surface look. That same tool will curl the ends and give you a little volume around the bottom of the style.


According to Truss Professional brand specialist Mickey Colon Jr., shorter hair enhances blonde color’s dimension. “Shorter styles are trending because hairstylists have been able to modernize the look to become more edgy and versatile,” he says. To recreate Elsa Hosk’s voluminous layered style, Colon would first cut hair into a one-length long bob. Point cut along the perimeter, bringing pie sections between parietal and occipital bone into 90’ and also point cut these sections, working around the head to achieve a wispy look. To style, use Truss Body Volume, blow drying it in, and Truss Volumizing Styling Powder at the root once dry to create lift, also using it on the ends to achieve piecey texture.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."