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SEARCHMichael M Haase (@michaelmhaase) of Salon Platinum Black, Los Angeles, California, created this look he calls "Amethyst." Here he offers the formulation and how to and advises that this technique is open to any pastel tone depending on ...
Michael M Haase (@michaelmhaase) of Salon Platinum Black, Los Angeles, California, created this look he calls "Amethyst." Here he offers the formulation and how to and advises that this technique is open to any pastel tone depending on the lift of the original level.
Lift the hair to a level 7 using Wella Professional Blondor Multi Blonde Powder and 6% or 20 volume developer with standard application techniques, lifting from roots to ends.
STEP 2: Tone the hair with Wella Koleston Perfect 10/8 and 0/88 Special mix at 3-1 and 9% or 30 volume developer. Apply on damp hair for smooth application from roots to ends. Process for 30 minutes.
STEP 3: Rinse only and apply on dry hair: Wella Koleston Perfect 10/0 and 0/66 Special mix at 4-1 and 6% or 20 volume developer from roots to ends. Process for 15 minutes.
Complete the process using Wella Color Touch, 0/00 and 0/68, at a ratio of 5-1, and 4% developer. Process for 20 minutes.
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Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
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Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
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Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
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PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
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Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
