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How-To: Fashion Week's Wet Look

Dyson Global Styling Ambassador Jon Reyman shares his tips on achieving this trendy style.

October 25, 2019
How-To: Fashion Week's Wet Look
How-To: Fashion Week's Wet Look
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1 min to read


Fashion Week's sleek, shiny wet-like blowouts look fabulous and time-consuming. But Dyson Global Styling Ambassador Jon Reyman recently showed MODERN how stylists can recreate the look with ease using the brand's SuperSonic™ hair dryer Professional edition. 

Reyman, who owns numerous Spoke and Weal salons across the country and has worked at several fashion weeks around the world, demoed the look at a MODERN SALON x Dyson collab event in Chicago.

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"The wet look actually isn't wet; it's dry," Reyman says. "While the hair is wet, I comb through it and use creasless clips to hold the shape. Then using a hairspray with a lot of hold, I then take a netting to set and compress the style. We have a light heat and a light blow level to shape and set the style. We then can tuck and set to create more manageability."

Reyman recommends adding in more spray shine products and oil once the form is created. The shiny set looks wet but is dry and will stay to form. 


Learn more about diffusion, curl control and texture play with the Dyson Supersonic Pro here.

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