
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Colorist Stephanie Shellenberger discusses the maintenance process for keeping blondes looking bright and shiny.

@stephanie_stylist
During times of bitter winter cold and cloudy days, we turn to bright, sunny blonding to lift our spirits and remind us that summer is around the corner. MODERN artist connective member Stephanie Shellenberger is known for her stunning platinums and pretty blonde waves so much so that she landed a spot on our 2018 Gamechangers list.
We knew the Pennsylvania colorist would be the perfect source to discuss the maintenance process for keeping blondes looking bright and shiny, even when they're not fresh off a trip to the beach. She shared her secret: proper preparation and after care!
Before a color service, Shellenberger says she reaches for Malibu C Professional's Un-doo-goo shampoo. The 100% vegan wellness shampoo blends a sulfate-free cleansing system with soothing botanicals plus moisture-boosting vitamins to remove product buildup and instantly restore manageability.
"This shampoo is a must-have," Shellenberger says. "It doesn't dry out delicate hair."
Once the color is finished, Shellenberger turns to Malibu C's Malibu Blondes collection. The maintenance system is designed to give lift to natural, bleached and highlighted tresses. The system protects against brassy, ashy and muddy tones caused by environmental aggressors while nourishing dry hair for improved elasticity, body and bounce. Featuring a shampoo, conditioner and wellness remedy (a once-a-week treatment), the system also helps prevent breakage and protects the scalp from itching and burning.
"When I use the Malibu Blondes system, my blondes instantly get brighter and shinier," Shellenberger says. "The color stays true to tone from roots to tips! Stylists, it’s great to keep at your back bar!"
Check out the shine from the system in this closeup from Shellenberger:

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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