STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
How-To: Moisturizing Curls to Lengthen and Define
Shrinkage is one of the biggest concerns of curly clients who want to maintain luscious length. The tighter the coil, the more fragile the strand, meaning that gentle moisturizing is the key to elongated curls.
Elizabeth Jakaitis・Assistant Editor
1 min to read
Shrinkage is one of the biggest concerns of curly clients who want to maintain luscious length. The tighter the coil, the more fragile the strand, meaning that gentle moisturizing is the key to elongated curls.
Tighter curl types have a zig-zag pattern that can be so tight that curls shrink up to 75% of the hair's actual length. Due to the high density (number of hair strands on one square inch of scalp) of this curl pattern, many assume that the hair is coarse and strong—but in fact the strands are almost always baby fine and delicate.
These kinky curls require moisturizing, so avoid shampooing every day, but use frequent deep conditioning treatments and moisture-surged leave-ins.
SheaMoisture’s Curl Care collection includes a CocoShea Biolipid Complex that helps define and lengthen even the tightest curls to reduce shrinkage. Natural lipids sheathe hair strand to help block humidity.
Here, Celebrity Stylist David Lopez shares with us his how-to for implementing SheaMoisture's salon-exclusive line.
For more information, visit sheamoisture.com.
Subscribe to Our Newsletter
More Style
Moroccanoil Introduces Sculpting Pomade and a Newly Unified Styling Trio
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Curl Cult Launches Community Investment Round, Inviting Stylists and Clients to Become Owners
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
by Staff
Structured Texture: Runway Shapes, Real-World Textures
With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.
by Staff
Sparkle Hair Extensions Salons’ Provide Creative Add-On Service
Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.
by Staff
NEW from amika: Perk Up Guava Granita Dry Shampoo
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Tracey Hughes & Rita Perner on Exo-Grow, Hair Loss Education, and Building Community
After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.
by Anne Moratto
Smooth, Sculpt, Shine: Introducing the Oribe Supershine Smoothing Wax Stick
Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.
Head Spa & Scalp Detox Mastery: A Seasoned Stylist’s Perspective
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
The Pixie Cut: A Short Style with a Long Black History
Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.
The 2026 Vamp Romantic Trend
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
by Anne Moratto
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Sabrina Carpenter Dons a Retro Flip-Bob for Her 2026 Grammys Performance
For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.
Oribe Launches Newly Reimagined Eternal Curls Collection
Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.
Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment
Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.
by Anne Moratto
The Fairy Cut: Inspiration from Abroad Creates a Magical Result
“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."
by Anne Moratto