
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
What's one of the number one concerns of clients with fine and limp hair? They want more volume!Mark Leeson, Goldwell brand ambassador and winner of the 2014 British Hairdresser of the Year title at the British Hairdressing Awards, ...




AFTER

What's one of the number one concerns of clients with fine and limp hair? They want more volume!
Mark Leeson, Goldwell brand ambassador and winner of the 2014 British Hairdresser of the Year title at the British Hairdressing Awards, shows you with this service and blowout technique, how to amp up your clients' hair and create volume that will have them loving every single minute of their new look.
To create the final look, Leeson used Goldwell's Kerasilk Repower line, which is a part of the Kersilk Luxury Hair Care line that includes four salon treatments with corresponding home care products. Kerasilk features Keratransform Technology, which delivers specialized results of beauty, strength and protection.
BODIFYING HAIR & SCALP MASSAGE
STEP 1: Shampoo with Kerasilk Repower Volume Shampoo, then apply the Kerasilk Repower Intensive Volume Treatment section-by section with a brush, and comb through.
STEP 2: Begin the massage by placing the fingers at the nape and slowly work forward from the nape to the crown in wide circle movements. Continue by repeating the same motion, working from temples toward the hairline (approx. 7 times).
STEP 3: Wrap the turban and process for 10–15 minutes. Then rinse and if the hair is very limp and fine, apply the Kerasilk Repower VolumeIntensifying Post Treatment section-by-section from root to tip for additional volume. Do not rinse.
» Warm up the Kerasilk turban prior to usage for a more premium experience
THE PERFECT BLOW-DRY - VOLUME BOOST
STEP 1: Distribute the Kerasilk Repower Volume Blow-Dry Spray section-by-section onto towel-dry hair, focusing on the roots. Comb through to distribute.
STEP 2: Power dry the hair up to 80% dry in the direction of the cuticle to elevate the root creating the required root direction.
STEP 3: Cross section the hair. Using the round brush elevate the root and smooth through to the ends. Repeat this motion section by- section. Apply Kerasilk Repower Volume Plumping Cream for hold.
» Remember to always lift the hair from the root to create long-lasting, natural looking volume.
» Cool down each section before moving to the next for more boost and shine.
For more information, www.goldwell.us/products/care/kerasilk/

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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