
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Celebrity stylist David Babaii created a simple, sleek and perfectly straight look for Olivia Wilde for her red-carpet appearance at the Hollywood premiere of Deadfall.
Celebrity stylist David Babaii created a simple, sleek and perfectly straight look for Olivia Wilde for her red-carpet appearance at the Hollywood premiere of Deadfall. Her beautiful, rich brunette tresses withstood a rainy night.
“The right products and straightening techniques make it easy to have your client keep that just out of the salon look,” Babaii says.

GET THE LOOK: Using his arsenal of It&ly Hair Fashion products, Babaii applied Pure Water Drops serum to tame frizz and create extreme shine.
After blow drying hair with a round brush until completely dry and straight, Babaii used the It&ly Hair Fashion Italian Racing Red 2-inch Digital Iron for maximum smoothness.
Taking small, thin sections, he applied and combed in It&ly’s Pure Texture before running the iron through each section. This step creates a long- lasting finish and combats moisture and humidity.
Babaii created additional interest with a side part and finished with It&ly’s Pure Definition Hair Spray.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."