Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
How To: Warm Caramel Greyagé by Joey Figueiredo
Joey Figueiredo says his greyage technique is designed to give life back to the hair.
July 19, 2019
3 min to read
To avoid flatness and dullness, stylist Joey Figueiredo has created a greyagé technique.
Using two photos for inspiration, Figueiredo used his greyagé technique on his sister-in-law recently, and the result was a gorgeous head of hair.
"My greyagé technique is to give life back to the hair by creating customized 100% grey coverage formulas and adding dimension to the hair to give versatility, shine and moisture to my clients hair while letting the hair grow out in a soft and natural way, he says.
Figueiredo adds, "You don't have to add hi/lowlights every time. You would usually just retouch the grey regrowth every four to six weeks. Every 12-16 weeks you would then do the full Greyagé again depending on the clients hair regrowth which should be very soft and blended."
Depending on how fast the client grows out, Figueiredo does a "color part touch-up" every three weeks, in which he mixes 10g of the client's base formula and applies it to the temples and part line. The client then goes home and washes it out.
"I do that is because I know their formula, and it's better than them touching it up with a box formula I don't know and will perhaps have to fix later on," he says. "It helps them stretch out their color a few weeks, and I still know they are using my services as well. Plus it only takes 10-15 minutes to apply.
Below, is how Figueiredo cut and styled his client's hair along with the color formula:
The Cut
I mix my cutting between precision cutting on wet hair then detail cutting on dry.
Cutting Step 1: Cut the layers by taking each vertical section to a 90 degree angle
Cutting Step 2: Take each side section back to the first section and over directing
Cutting Step 3: Cut the perimator last to the desired length
Cutting Step 4: Detail while dry, cross-checking and framing the face
The Style
Styling Step 1: Shampoo and condition with EVO Ritual Salvation
Styling Step 2: Apply EVO Love Touch to detangle, add shine and slip
Styling Step 3: Add a quarter size amount of EVO Lock Down and Spray five pumps of EVO Happy Campers. Blend together with palms and apply evenly throughout the hair.
Styling Step 4: Blowdry with the Dyson Supersonic on low pressure, high heat
Styling Step 5: Use a Cloud Nine Flat Iron to flat iron curl the hair on a temperature of 350 degrees
Styling Step 6: Comb Out with EVO's wide tooth comb "ROY"
Styling Step 7: Finish to set with EVO Miss Malleable Flexible Hairspray
Styling Step 8: Spritz EVO Love Touch to areas you want to highlight (for pictures)
Subscribe to Our Newsletter
More Color
ColorFest 2026: The Hair Color Formulas and Creative Techniques Everyone Will Be Talking About
Trending, fool-proof, and fantastic formulas.
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
by Staff
Something Special: Amelia Fugitt's Stunning Transformations
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
by Anne Moratto
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Dazzle With Shiny Haircolor
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Step-by-Step: How to Create the Modern Ombre
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
From Consultation to Correction: Managing Expectations and Getting Color Right
A master colorist on why great hair color is never “simple.”
by Anne Moratto
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel Redefines At-Home Blonde Hair Care with New Blacklight Blonde Science Product Line
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Alysa Liu’s ‘Halo Hair’ Takes Gold on the Ice by Kelsey Miller Using Schwarzkopf Professional
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
Pink Is for Everyone: PRAVANA Launches Sugarcoated VIVIDS Shades
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
The American Blonde: The Look That Traveled the World
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Follow the Formula: Garnet Flame and Cherry Red
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
by Anne Moratto