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SEARCHThe brand will launch a new category with IGK Color in the new year, and clues are hidden in IGK's social channels and across the web.
Despite all the buzz about NFTs these days, it can be really hard to know how to get started; almost as challenging as trying to get the right results coloring your hair the perfect shade at home. Now, IGK offers solutions to both.
In early January, the brand will launch a new category with IGK Color, the next generation of at-home permanent hair color designed to give consumers an easy way to achieve salon-quality results at home, with stylist-approved shades. As part of the strategy to introduce the new colors to the world, IGK developed an online scavenger hunt where 25 lucky winners will be awarded an exclusive, one-of-a-kind IGK NFT.
Since December 16th, clues have been posted on social channels and across the web that hint at the playful shade names. Anyone who lands on a clue will be directed to a microsite to learn about the new color line and encouraged to enter an email to unlock special rewards. For those lucky few who win an exclusive IGK NFT, winners will also receive a IGK At-Home Color Kit in a shade of their choice, a bundle of core IGK care products and a personal color/styling consultation with an online IGK advisor.
Everyone who enters the sweeps will receive a 15% discount on their first Home Color Kit on IGKHair.com, good through 1/31.
“Just like hair color is artistic, unique, fun and sometimes unexpected…so are NFTs," says Daniel Langer, Group President, LBP Prestige Hair Group. "For the launch of IGK Color it seemed natural to create a digital scavenger hunt with colors as clues that lead to a one-of-a-kind prize. Check out our social media feeds for hints and details."
The NFT scavenger hunt is designed to be a fun experience for anyone to understand and enjoy, whether you’re a metaverse enthusiast, or new to the NFT scene. With the launch, IGK hopes to expose more art and awareness to a wider platform, while also giving individuals something useful as a takeaway.
Keep an eye out for NFT clues December 16th through January 2nd. More details on IGK Color coming soon.
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