STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Keeping It Natural: Tips To Keep Curls Beautiful
Curly hair may be a challenge for those unfamiliar with unique texture, frizz and the effects of humidity. “Even if you have products and tricks that make naturally curly hair look great, stylists and guests alike seem to always be on the ...
November 12, 2014
2 min to read
Curly hair may be a challenge for those unfamiliar with unique texture, frizz and the effects of humidity. “Even if you have products and tricks that make naturally curly hair look great, stylists and guests alike seem to always be on the quest for something new and better,” says Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care. Roche helped launch Puerology Curl Complete, designed to deliver natural-feeling, frizz-free definition. Here she addresses commonly asked questions from you, professional stylist, and your client:
When do I apply products?
Initially, apply products immediately after squeezing out excess water with a towel, once hair starts to dry, products are less effective.
Which products?
Step 1: Leave in Treatment/Primer. Rather than having to cocktail a cream and serum together, try Curl Extend dual formula prier and refresher – two chambers lock in moisture and shape for lasting frizz control and curl memory. Rub together two pumps in palms and apply underneath from roots to ends, working from the bottom of the head up.
Step 2: Volume. If volume needs to be tamed and the shape pulled in, use Curl Complete Taming Butter leave-in styling butter to relax and control frizz. If volume needs to be increased, use Curl Complete Uplifting Curl ultra-light spray gel to revive lifeless (and even color-treated) curls with definition and bounce.
Step 3: Hold. If more hold or texture is needed, apply another styling product, such as Pureology Colour Stylist Illuminating Curl 24 hour shaping lotion, which gives a little more structure and hold to the curl.
How do I style it?
The first and most important step for those with naturally curly hair is to start with a great cut, so make sure to get advanced training on this hair type.
Air-drying is best with minimal touching – if crunched for time, use a diffuser attachment to keep air from blowing curls all over and roughing up the cuticle.
Once hair is completely dry, work fingers into hair against the scalp and shake the roots up to fluff for looser curls and volume. Do not run fingers through hair, as this will disturb the curls.
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