milk_shake Introduces everlasting bonds: Feel the Care Beyond Repair

milk_shake everlasting bonds, the new professional bond repair system, is formulated to rebuild the hair’s structure while delivering softness, shine and effortless manageability.

STMNT Grooming Expands into Shave Care

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

Moroccanoil Introduces Sculpting Pomade and a Newly Unified Styling Trio

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult Launches Community Investment Round, Inviting Stylists and Clients to Become Owners

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

Structured Texture: Runway Shapes, Real-World Textures

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Sparkle Hair Extensions Salons’ Provide Creative Add-On Service

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

NEW from amika: Perk Up Guava Granita Dry Shampoo

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Rise and SHINE with Aluram

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

Sponsored by Aluram

Tracey Hughes & Rita Perner on Exo-Grow, Hair Loss Education, and Building Community

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Smooth, Sculpt, Shine: Introducing the Oribe Supershine Smoothing Wax Stick

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

Head Spa & Scalp Detox Mastery: A Seasoned Stylist’s Perspective

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

The Pixie Cut: A Short Style with a Long Black History

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

The 2026 Vamp Romantic Trend

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Meet Wella's New SmoothFiller Service

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.

Sponsored by Wella

Sabrina Carpenter Dons a Retro Flip-Bob for Her 2026 Grammys Performance

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe Launches Newly Reimagined Eternal Curls Collection

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.