Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Modern Reports: Aveda Dare to Dream 2016, Presented by The Salon People
The EventAveda Dare to Dream conference, produced by distribution company The Salon People, Sept. 11-12 in St. Petersburg, Florida.The DetailsDesigned for the salon professional, Dare to Dream sought to inspire stylists to dive into ...
Lauren Quick・Contributor
“You don’t have to go to a seminar for six weeks to be a daymaker,” David Wagner, pictured, said. “You just have to decide to be a daymaker.”
Angelica Glass
1/6
2 min to read
The Event
AvedaDare to Dream conference, produced by distribution company The Salon People, Sept. 11-12 in St. Petersburg, Florida.
The Details
Designed for the salon professional, Dare to Dream sought to inspire stylists to dive into untapped potential and set goals for their bright futures. More than 1,000 individuals attended the inaugural event.
“Today, we have to start by recognizing dreams can come true,” Tom Petrillo, founder of The Salon People, said at the opening of the conference. He asked stylists what their story was, what their dream was and how they were going to manifest their dream to make it a reality—and the rest of the two-day event sought to create an environment where stylists believed they could achieve a dream, even if it was a little out there.
Virginia Meyer of Red Chocolate andFourteenjay and Christopher Hermann, director, educator development, Aveda global education, served as hosts for Dare to Dream—introducing speakers, facilitating panels and guiding the audience through moments of wellness.
Day one brought David Wagner, author of Life as a Daymaker and owner of Juut SalonSpas; a social media panel; Qnity Founder Tom Kuhn; a growth panel; and Van Council, NAHA winner and owner of Van Michael Salons to the stage.
The second day featured business speaker and John Robert’s Spas Owner John DiJulius, a mentorship panel and a beliefs panel—including 2016 SALON TODAYSalon of the Year winner Kimberly de Freitas, 8 salon owner. Pyure Salon closed with a dynamic hair presentation.
The Last Word
“My first job was valet parking,” Wagner said of working for Horst Rechelbacher. “If I wasn’t a good valet parker, I wouldn’t be here. Whatever you are, be there.”
[[photogallery:39826]]
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty