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Neuma Introduces the neuStyling Air-dry Shaper

For clients who want to embrace their texture and avoid heat-styling, the new gel provides light conditioning and soft control while smoothing and enhancing texture for an effortlessly artful, air-dried look.

by Staff
March 31, 2022
Neuma Introduces the neuStyling Air-dry Shaper

Photography by Tim

1 min to read


Just launched, neuStyling Air-dry Shaper from Neuma is ideal for your clients who want to celebrate their texture and make it even more beautiful without heat-styling. Appropriate for all hair types, the innovative, clean formula makes it easy to skip heat styling and get the "perfectly imperfect" textured look that clients like.

The product:

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  • Enhances texture without heat

  • Lightly conditions and controls

  • Delivers soft separation

  • Smooths frizz and adds shine

Key ingredients are:

  • Shea butter to add essential moisture and conditioning for smooth, touchable texture

  • Rice extract with natural fatty acids that enhance moisture levels

  • A signature blend of oils, including sunflower, almond, and grape seed, to provide nourishment, protection, smoothing, and shine.

Photography by Tim

Calming and mood-enhancing, the lavender/mandarin/vanilla aroma captures the essence of French lavender fields with citrus and whispers of floral petals. You or your guest can just emulsify a small amount in your hands and apply evenly through towel-dried hair from mid-shaft to ends, then comb through and scrunch or twist.


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