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SEARCHIf "dashing" isn't his middle name, it should be. Meet Fernando Romero, Founder and CEO of Bio Ionic.
Fernando Romero, Founder and CEO ofBio Ionicstyling tools, haircare and straightening treatments, has spent his career in beauty and fashion, beginning at the Vidal Sasssoon Salon in Beverly Hills. He would advance from apprentice to International Artistic Director and, ultimately, to President for Salons and Academies in North America.
His hair styling has been featured in the runway shows of Christian Dior, Jean Patou, Ungaro and Kansai and on magazine covers worldwide. Like his mentor, his eye for structure and line have guided him in his designs for hair and styling tools.
BORN AND RAISED: Acapulco, Mexico
MY STYLE RIGHT NOW: Modern, Sheek, Colorful
MY HAIR RIGHT NOW: White
THE COOLEST LOOK I EVER CREATED: A pioneering texture effect, combining perm and straight hair.
FAVORITE ITEM IN MY WARDROBE: My scarf collection and my shoes.
THE BEST THING ABOUT MY JOB: Passion. I love what I do.
THE TOUGHEST PART OF MY JOB: Convincing people that for every problem there is a solution.
I RELAX BY: Spending time with my family.
GUILTY PLEASURE: Singing and dancing to Salsa or Jazz.
I AM INSPIRED BY: My mentor, Vidal Sassoon.
I BECAME A HAIRDRESSER BECAUSE: I loved architecture. This is what inspired me to create and style hair.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Stacey Ciceron's perspective on specializing in natural texture.
Get to know Jerwin Carlos, a fun-loving hairstylist and a member of Ulta Beauty's Artist Collective.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
As we prepared this year’s MODERN SALON 100, our annual recognition of standout artists, we invited salon owners to nominate rising stars on their teams. The response was tremendous, filled with heartfelt praise for talented professionals.
Meet Jill Buck, a dynamic celebrity hairstylist, Davines North America Color Ambassador, and devoted mom whose creative flair extends seamlessly from the salon to the screen.
It's our 10th year of recognizing the most passionate and inspiring gamechangers in our industry! See who made this year's list.
Get to know Ulta Beauty Design Team member and Elite Stylist Beto Sanchez!
Alli Webb, the beauty entrepreneur and founder of Drybar, is back with a new haircare line inspired by lessons learned, and an embrace of her natural texture. After some difficult years, Webb decided to stop trying to control things and instead, find the magic in the mess.
Laura Gunter is a respected hairstylist, educator, and creative force based in Marietta, Georgia. With more than a decade of experience, she’s built a dynamic career that bridges artistry, mentorship, and industry leadership.
Eyre features deep, midnight hair color hues with metallic accents and her models are framed by darkness and caught in shadow, emphasizing their powerful presence.
Happy Women's History Month! Here's a woman who's making history in our industry today: Carolyn Aronson of leading haircare brand It's A 10.
