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SEARCHIf "dashing" isn't his middle name, it should be. Meet Fernando Romero, Founder and CEO of Bio Ionic.
Fernando Romero, Founder and CEO ofBio Ionicstyling tools, haircare and straightening treatments, has spent his career in beauty and fashion, beginning at the Vidal Sasssoon Salon in Beverly Hills. He would advance from apprentice to International Artistic Director and, ultimately, to President for Salons and Academies in North America.
His hair styling has been featured in the runway shows of Christian Dior, Jean Patou, Ungaro and Kansai and on magazine covers worldwide. Like his mentor, his eye for structure and line have guided him in his designs for hair and styling tools.
BORN AND RAISED: Acapulco, Mexico
MY STYLE RIGHT NOW: Modern, Sheek, Colorful
MY HAIR RIGHT NOW: White
THE COOLEST LOOK I EVER CREATED: A pioneering texture effect, combining perm and straight hair.
FAVORITE ITEM IN MY WARDROBE: My scarf collection and my shoes.
THE BEST THING ABOUT MY JOB: Passion. I love what I do.
THE TOUGHEST PART OF MY JOB: Convincing people that for every problem there is a solution.
I RELAX BY: Spending time with my family.
GUILTY PLEASURE: Singing and dancing to Salsa or Jazz.
I AM INSPIRED BY: My mentor, Vidal Sassoon.
I BECAME A HAIRDRESSER BECAUSE: I loved architecture. This is what inspired me to create and style hair.
Ashley Leoncini believes success in beauty is built through genuine connection, resourcefulness and the willingness to evolve. A bridal specialist with 17 years in the industry, Leoncini has created a career by making clients feel valued, investing in hands-on education and redefining success to include a healthier work-life balance.
Able to create a shag with gorgeous texture on anyone, Stephanie Carrillo has found her calling within the beauty industry. Now she teaches shag cutting techniques herself, inspiring countless other stylists to fall in love with creating the popular look.
When you think of Stephanie Geib, think bold color. Think beautiful dimension. Think...your hairstylist best friend. As a 2017 Honoree of the MODERN SALON 100, Geib is the perfect example of being a positive force in the beauty industry, advising that being kind to others and sharing your knowledge is the real success.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
