The MODERN Artist Connective Edit: Melissa Dawn Chose Her Own Adventure
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
Melissa Dawn encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
Credit:
Melissa Dawn
3 min to read
Melissa Dawn: "Choose Your Own Adventure"
Transformation artist Melissa Dawn (@roguecurio) has spent more than two decades building a career that's equal parts creativity and business strategy. Based in Sandy Springs, Georgia, Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
A member of the MODERN SALON Artist Connective and a MODERN SALON 100 honoree, Dawn believes every stylist has the power to shape the career they want as long as they're willing to keep growing.
What's the best career advice you've ever received?
"If you can look up, you can get up." Everyone has comeback power. — Les Brown
Ad Loading...
What's something you wish every beauty professional knew earlier?
Clients can become friends, and friends can become clients. But more importantly, we're professionals, and clients deserve a professional experience.
We also deserve a personal life. Boundaries become a necessity as you grow in your career. Some clients will be with you for a season, while others will stay with you for your entire career.
Don't take change personally. Change is a beautiful thing. Never stop growing, learning or trying something new. Your career, your income and your happiness are 100% up to you.
Choose your own adventure.
What's one habit that's contributed most to your success?
Efficiency makes room for more creativity and more money.
Ad Loading...
Find your own "method to your madness." Have an order to your services. Be prepared. Take time to set up. Meditate, dance or do whatever helps you get into the right mindset. Most of all, have gratitude for every client who chooses you.
Gratitude is the attitude...and make sure you have snacks!
What's one mistake you see beauty professionals make repeatedly?
Thinking social media is the only way to grow a business.
The No. 1 way to grow is by taking care of the client who's already sitting in your chair. After that comes grassroots marketing through networking and social media.
What's one investment that paid off more than you expected?
Taking every business class I could—before hair school, during hair school and after.
Ad Loading...
What's something you've changed your mind about?
I've learned to let things go.
I've also learned the difference between constructive criticism and simply criticizing someone. At the end of the day, what you think of yourself matters the most.
What's inspiring you right now?
I'm excited to see block color making a comeback. It was popular when I first started, so I love seeing the trend come full circle.
What should our industry be talking about more?
Doing hair is a business and it's okay to make money and be successful.
At the same time, I think too much information is available to the public. Everything doesn't need to be broadcast everywhere.
Ad Loading...
What skill will matter most over the next five years?
Communication.
Beauty professionals need to know how to conduct consultations, educate clients on aftercare and styling, talk about pre-booking and understand what's appropriate in the salon experience.
Karaoke song?
"Never Ending Story."
One last piece of advice for the MODERN SALON community?
Never allow anyone to make you feel less than.
We're all human, and no one is perfect. Strive to become the best version of yourself in both your career and your life. Remember: you're never starting over—you're starting again with experience.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
Thanks! Naturals product lineup includes fizzing bath soaks and glow butters to roll-ons, balms, and body and hair mists, and each product delivers an instant sensory boost
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.