
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Hairdresser Cynthia Alvarez shares her how-tos for using this new tool on women with short to medium length.

Cynthia Alvarez
First came Miley. Now Beyonce. Seems short hair isn’t such a scary idea anymore when some of the biggest names in pop culture are making the cut. And according to celebrity hairdresser Cynthia Alvarez, the new Gold ‘N Hot 3/4” Ceramic Curved Plate Straightening Iron is great for women with short to medium length hair. This smaller curved iron offers flexibility by getting closer to the scalp. It also adds volume without creasing hair.
“It’s a perfect combination of the flexibility and control of a flat iron and the curvature of a curling iron,” says Alvarez, whose celebrity clientele includes Shakira, Rita Ora and Keke Palmer. “Slim extended plates make it easy to straighten hard-to-reach areas and get closer to the scalp, eliminating the use of an extra tool. It also allows for more precision that you can’t get by using a bigger, bulkier iron.”
Here are some of her tips:
• For a straighter ‘do with bumped ends, start by placing the curved iron at your roots (using the iron upside will add volume, downside will flatten) and pull through to the ends. Once you’re almost at the ends, twist the iron so the hair will curve inward, adding body and bounce. Repeat until entire head is done.
• For sexy, undone curls, start with the curved iron near scalp. Wrap a one-inch section around the iron plates while twisting the flat iron away from head (similar to curling a ribbon with a scissor). Continue pulling the iron down the section of hair until reaching the ends. Repeat until entire head is curled.

The new Gold ‘N Hot 3/4” Ceramic Curved Plate Straightening Iron is available for $34.99 SRP. It features ceramic plates, an ergonomic design, 60-second heat up and a temperature of 430F and a one-year warranty.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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