
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
The Rain Wave blends wet and dry textures for a style that demands attention and complements fall fashion. Learn how to create this Style of the Moment in just a few easy steps with L’Oréal Professionnel hairstylist Drew Schaefering.

The Rain Wave blends wet and dry textures for a style that demands attention and complements fall fashion. Learn how to create this Style of the Moment in just a few easy steps with L’Oréal Professionnel hairstylist Drew Schaefering.
Rain Wave How-To
1. Apply Texture Expert Expansion Body Activating Mousse to damp hair and blast dry using the natural part of the head.
2. Starting on the left, divide the section in half horizontally and clip the hair out of the way. Blowdry the hair with a flat brush and direct the base flat to the head. Release the top section and blowdry the hair in the same manner. Insert the flat brush from the top of the section, adding tension and blowdry directing the airflow down. Continue blowdrying until the entire head is complete.
3. Starting on the side, subdivide the section horizontally and clip the hair out of the way. Apply a generous amount of Texture Expert Curl Satin Rich Definition Mousse at the base. Smooth it into the hair from the part to the parietal ridge. Use the back of the comb first, then comb through to thoroughly saturate the hair. Continue to release horizontal subsections and apply the product as before, until the section is complete. Work your way around the head and continue to apply the product as before. Make sure to use enough product to saturate the hair and create a wet effect.

4. Clip playing cards along the parietal ridge. Use duckbill clips to keep cards secure and in place. The cards hold the hair flat and block the clips from giving indentations.
5. Move to the side and take the entire section of hair under the card and spray Texture Expert Infinium 3 Strong Hold Working Spray.
6. Next, wrap the entire section around two fingers to form a large pin curl. Massage the pin curl to create extra texture and flat iron. Continue working around the head with the same technique as before. Make sure to work in large sections and continue to spray Infinium 3 to create added texture. Work your way around the hair until complete. Once complete, remove the playing cards.
7. Next, elevate each section loosely and blast with Texture Expert True Grip Texturizing Powder to add texture. Then, massage each section to separate the curls. Continue around the head applying True Grip and messaging each section until the entire head is complete.
8. Next, start expanding the curls by rouging the curls in large sections. Once complete, spray with Infinium 3 to lock in the style.
9. To add shine, spray with Texture Expert Perfect Shimmer Shine Illuminating Mist to the hair above the parietal ridge. Make sure to thoroughly saturate the hair to lock in the wet look.
Check out the video below for a closer look at the techniques and products:

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."