Beto works on a client at the Salon at Ulta Beauty.
photo courtesy of Beto Sanchez
2 min to read
Beto Sanchez is a member of the Ulta Beauty Design Team, as well as a high-performing Ulta Elite Stylist.
photo courtesy of Beto Sanchez
Ulta Beauty Elite Stylist Beto Sanchez, also known as @BetoLovesHair, is the embodiment of an accomplished beauty professional. As a member of Ulta’s prestigious Design Team, he gets tapped to travel the country for special projects and to educate fellow stylists on the techniques, brands and products that have helped him get to where he is today.
Sanchez works with industry-leading brands like Wella and GHD to deliver top-tier education. Not only that, but he recently crushed his goal of $100,000 in salon services—for the fourth straight year. A master of beautiful blowouts and stunning color, his love for his clients and team is palpable. He champions the culture of Ulta Beauty, but he undeniably contributes to that culture with positivity and lifting up those around him. A real-life salon superhero, we’d say!
Ad Loading...
As a member of the Ulta Beauty Design Team, Beto participates in platform education and special editorial projects around the country.
photo courtesy of Beto Sanchez
Get to Know Beto
The best part of being an Ulta Beauty stylist: I can't pick one, but I'll give you my top three: The benefits, the growth and career opportunities AND, last but not least, the culture.
My professional mentors: Haley Kimble. She is my Design Team manager and her leadership and approach to any situation has helped me to follow her example in my own leadership role.
My guilty pleasures: Videogames. I am not even proud of the number of hours I have spent playing Super Smash Bros Ultimate.
My favorite hair product I can’t live without:Wella Ultimate Repair. The whole line is incredible, but the Miracle Leave-In is magic in a bottle.
If I hadn't become a hairdresser I would have been: An Actor. 1000%.
Ad Loading...
Every beauty professional should: Play and allow your artistic creativity flow. If you do not have clients that let you do it, mannequin heads will be your best friends!
Most people would be surprised to learn: I might seem confident onstage and as a facilitator, but in everyday life I am shy and a lot more reserved.
Person whose hair I would love to cut/style/color: Ariana Grande. Thank U, next question.
The best advice I ever received: The only constant in this life is change. So stay flexible out there, friends.
Favorite editing tools for my content: InShot. It's actually all I use for video editing!
Ad Loading...
Favorite social app:Instagram.
Favorite streaming service: HBO. They have all the good superhero movies!
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Stacey Ciceron's perspective on specializing in natural texture.
As we prepared this year’s MODERN SALON 100, our annual recognition of standout artists, we invited salon owners to nominate rising stars on their teams. The response was tremendous, filled with heartfelt praise for talented professionals.
Meet Jill Buck, a dynamic celebrity hairstylist, Davines North America Color Ambassador, and devoted mom whose creative flair extends seamlessly from the salon to the screen.
Alli Webb, the beauty entrepreneur and founder of Drybar, is back with a new haircare line inspired by lessons learned, and an embrace of her natural texture. After some difficult years, Webb decided to stop trying to control things and instead, find the magic in the mess.
Laura Gunter is a respected hairstylist, educator, and creative force based in Marietta, Georgia. With more than a decade of experience, she’s built a dynamic career that bridges artistry, mentorship, and industry leadership.
Eyre features deep, midnight hair color hues with metallic accents and her models are framed by darkness and caught in shadow, emphasizing their powerful presence.
From rethinking traditional assistant and apprenticeship programs to helping stylists avoid burnout and build community, this interview with Vee Vargas, a finalist for the NAHA Inspiring Salon of the Year, will inspire you.
The world of beauty has changed over the past few years, leaving many salon professionals feeling disconnected from their peers, their craft and their passion. Can you relate? If you feel as if you’ve lost (or have never found) the essential soul of your profession, Moroccanoil has a proposition for you.