MENU
SEARCHOne of the finest collaborators and mentors in the professional salon industry is Beth Minardi. She has trained and guided some of the best colorists in the beauty world.
Color: Beth Minardi
Cut: Mark Garrison
Assisted by: Mark Mileti, Raquel Martuscelli, Edina Hasanovic
Photography: Roberto Ligresti
Make-up: Renee Garnes
Nails: Amanda Smith
Fashion styling: Rod Novoa
One of the finest collaborators and mentors in the professional salon industry is Beth Minardi. She has trained and guided some of the best colorists in the beauty world. It was no surprise to MODERN that Minardi brought along styling superstar, colleague and salon owner Mark Garrison to help introduce her Beth Minardi Signature Shades, shown here in print for the first time.
For this session, Minardi requested a dark-haired model to show how to use color to break up density and add dimension. “Bright and summer does not mean blonde,” she says. “Let’s bring on the brightness—a ‘summerier’ way of looking at brown hair. I want to show a brighter way of approaching a warm brunette.”
According to Minardi, it’s the influence of subdued tones that makes it modern. “The way to refine and brighten drab winter hair is to saturate the hair with sunshine, and make it a brighter, lighter sunny side of darker hair.”
Minardi selected model Anastasia because of her “exotic beauty,” she says. “A blonde wouldn’t work against her palate. It wouldn’t happen to her in nature. I am looking for longterm loveliness. This color will look good for 10 weeks.”
When asked how she would retouch this color design, Minardi adds that the “retouch” question is always a favorite at her seminars. “Today’s retouch is different. I rarely use the exact same formula or application for a retouch because I see every retouch as a correction. There is new growth, or the hair color is faded or changed. When we look at a client today, we must look at what we like and don’t like, and what she likes and doesn’t like. Formulas must change. That is what makes us artists.”
COLOR
1. First isolate a triangular section at the crown. Begin the color below the crown. Apply equal parts Beth Minardi Signature Demi Creme 3BR + 4BC (to make rich, deep chestnut root) with 5-volume developer according to manufacturer’s mixing ratio. Apply this shade in the back. Apply to the base and brush out slightly.
2. Now go in and foil in the back. Apply Beth Minardi Permanent Color 6RC + 7COR (to make a vibrant copper red) with 20-volume developer. Apply from base color to half way down the foil.
3. Place using Minardi’s “Foil to Foil” technique.
4. Continue working up throughout the back. Bring the base shade down and continue with the vibrant copper red.
5. The color placement is “mixed up.” Some color goes from mid shaft, others closer to base. Continue with this irregular pattern up to the crown.
6. Now go to the face frame. Take very fine weaves, almost back to back, in a strong diagonal in the temple. Alternate three formulas.
Formula 1: Beth Minardi Signature Demi Creme 1 oz 6BR with 1 oz 5 volume
Formula 2: Joico’s Vero Light Off-Scalp Lightener, blended with 20 volume, applied from off scalp to ends
Formula 3: Beth Minardi Signature Permanent Creme Color 1½ oz 8RG + ½ oz 4R with 20 volume (to make a soft golden red).
7. Behind the diagonal section go to fine horizontal sections. Alternate lightener and the demi shade of cherry brown in a zig-zag pattern.
8. Work up to the top center parting, continue to alternate in fine sections.
9. Now go to the isolated triangular section at the crown. Apply first to the base and blend to the ends: 4RR Beth Minardi Demi Liquid with 5 volume (to create a cool sparkling ruby red).
10. Draw through to the ends.
11. Process for 25 minutes at room temperature. Shampoo and condition.
SEE ALSO
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
