
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
A riff on the popular color service that will keep clients intrigued and colorists inspired.




The Braided Balayage on a blonde...
Bee Sam
The Braided Balyage is a creative coloring and highlighting technique that Samantha “Bee Sam” Borenheim, a master colorist out of Vancouver, WA, says offers a clients a unique way to experience a color service while also mixing it up a little for colorists.
Performing the Braided Balayage produces a melted colored hair look that appears blended with no visible lines of demarcation. Instead of highlighting and lowlighting the whole head, section by section, with color and lightener, with this technique the colorist is weaving first, then applying color and lightener after a root base color is applied.
The Braided Balayage can also be combined with other hair coloring techniques for an even more customized hair look. One example of this may be combining the Braided Balayage technique with face framing highlights, for instance.
“With the braided balayage, unique placement of intertwining hair mimics a woven basket which makes the outcome a flawless blended melting of colors that is multi-dimensional.” says Borenheim, owner of Bee Sam Beauty. “With the braided balayage it grows out beautifully and naturally which means you don’t get a regrowth lines and you can wear it for longer between salon visits."
"I always give a thorough consultation with clients before each Braided Balayage journey begins," Borenheim says. "I explain to them that with a regular balayage, you are going to get a sun-kissed look, but with a braided balayage, the process is a bit flipped, creating the opposite effect of contrast and depth.”

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.