Modern Salon
MenuMENU
SearchSEARCH

The Improv Technique of Saying "Yes, And..." Becomes a Tool for Business Success

When you answer "yes, and..." to a question or to a challenge in life, you are opening up possibilities, which is why this improvisational comedy technique has made its way into business classes and discussions of communication strategies.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
May 2, 2023
The Improv Technique of Saying "Yes, And..." Becomes a Tool for Business Success

Saying "yes, and" keeps things moving instead of shutting them down. 

3 min to read


Many years ago, I performed and toured with an improv group. I was young, and when asked if I would like to join them on the road, I quickly said, “Yes, and I can even pitch in for gas.”

 This was a good practice for improvisation, too, which incorporates what’s called the “acceptance principle.” When another performer offers you something in a scene, no matter how ludicrous, a recommended next step is to accept it…and to see what can happen next if you both stay open to possibility.  This is called saying, “yes, and” to the situation.

Ad Loading...

Saying, “yes, and” has been preached in business for years (it even has a Wikipedia page to describe the concept) because it’s recognized as “a principle that improves the effectiveness of brainstorming process, fosters effective communication, and encourages the free sharing of ideas.”

It’s also a concept in parenting; your child asks for an ice cream sandwich and the parent or caregiver replies with, “Yes, and ice cream would taste great after lunch and after the Legos have been picked up.” Kids hear “no” so often, that hearing “yes, and” is a happy change, even if it involves some delayed gratification.

When I think how this applies to beauty professionals, I see you saying, “yes, and” all the time.  Consider the consultation, for example…

Stylist: “It’s great to see you again. What are you thinking for this visit?”

Client: “I want a fringe and I want to be platinum for spring—what do you think?”

Ad Loading...

Stylist: “Yes, and I can see how layers around your face would be really flattering, along with taking your color lighter—that would be a pretty update.”

Client: “So, you think I could get to a light blonde?”

Stylist: “Yes, and I have some ideas of what that could look like and how we can get there together, while keeping your hair healthy. It requires some steps so let me tell you what that would look like... ”

And scene.

Without shutting down the dream of a one-visit platinum, the stylist still says, “yes” and then –as the expert in this scenario—takes the client to the next step, to the “and,” by explaining that before you get vanilla ice cream, you might be living with a little buttercream for a  bit.

Ad Loading...

On page 32 of this issue, you’ll see a sneak peek of our Los Angeles Artist Session Creator Series, an event with amazing artists who all said, “yes, and…I can’t wait!” when we invited them to attend.

The bridal stylists profiled in our feature starting on page 38 (“Married to Weddings”) have no fear of commitment; they are whole-heartedly embracing their specialty. They have fulfilling, creative careers because folks are saying, “yes, and…let’s set a date!” all-year round.

If you want to share a time you said, “yes, and” to an opportunity, we would love to hear about it.  Extra points if there are pictures!

Until then, Happy Spring!

Subscribe to Our Newsletter

More Career

Ad Loading...
Ad Loading...
Michelle Bowden works on a hair piece on a mannequin
Career|Articles|Apr 15, 2026

How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

Ad Loading...