
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Amy Malarchik has been referred to as the “Transformation Queen." This color conversion is particularly inspiring. Noting that she is the ideal client to get the brightest blonde, Malarchik says she has "a base color that just lifts to the perfect pale yellow where the toner can do everything I want it to." See what happens after some highlights and perfect toning.

Makeover by Amy Malarchik
Amy Malarchik (@askforamy) of Versatile Strands Salon, Bethlehem, Pennsylvania, has been referred to as the “Transformation Queen.” A member of the MoroccanoilPRO influencer group – the MOTROOP – has a lovely page filled with amazing makeovers and finishes.
This color conversion is particularly inspiring. Noting that she is the ideal client to get the brightest blonde, Malarchik says she has "a base color that just lifts to the perfect pale yellow where the toner can do everything I want it to. So satisfying!”
Here Malarchik shares the details for the upgrade:
STEP 1: In foils with a balayage tip-out, lift using RedkenFlash Lift (with PH Bonder added), working from 20 – 30 volume as you approach the top.
STEP 2: Tone using Redken Shades EQ 9v/9t/9g/Clear.
STEP 3: Style using Moroccanoil Smoothing Lotion and Mending Infusion. Bend the mids with a BabylissPRONano Titanium 1 inch curling iron.

Color by Amy Malarchik

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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