
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
There are three things to focus on when blow drying hair that tends to tangle easily – product, tool and strategy.

According to Andrew Carruthers, education director for Sam Villa, there are three things to focus on when blow drying hair that tends to tangle easily – product, tool and strategy.
“It’s really important to choose the right product and tool for the type of fabric you’re working with and then flip the script and start at the ends instead of at the base,” says Carruthers.
Highly Processed Hair
Start with Redken pillow proof blow dry express primer spray for protection and slip.
Choose a low tension brush for this finer fabric without much curl, like the Sam Villa Signature Series Thermal Styling Brush, the bristle pattern allows hair to slip through the brush easily and the thermal core helps create more shape.
Blow dry with the Sam Villa Light Professional Ionic Blow Dryer.
Don’t crank the brush way down at the base, it will get stuck, soften and smooth the ends first, then work to the mid strand and the base to prevent tangling and to polish the finish.
Finer Curly Hair
Apply Redken extreme play safe 3-in-1 leave-in treatment for damaged hair to protect from the higher heat needed to release the curl in this fabric.
Use a brush that can create a lot of tension to really stretch hair to pull the curl out. Try the Sam Villa Artist Series Spiral Thermal Brush, the thermal core heats up and the tension created by the pattern of the boar bristles stretches hair for ultimate smoothness.
Again, don’t start brushing at the base, smooth and detangle the ends first, trailed by the blow dryer and working towards the scalp.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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