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Trend Alert: Cool Modern Beige

Take neutral to the next level.

August 19, 2020
Trend Alert: Cool Modern Beige

 

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2 min to read



Beige has gotten a bad rap. This gorgeous, grounding color has beautiful subtlety and variations. New from Schwarzkopf Professional,IGORA Muted Desert introduces the next level of muted fashion shades, offering cool elegant beige and soft grey nuances.

These earthy, neutral tones are inspired by the chalky, shifting landscapes of the desert. Just like a stretch of sand at sunset, these new colors feature shifting dimension and cool, soft, even depth of coverage.  The beautiful beige possibilities are as far-reaching as the Sahara, with these new shades available in both IGORA VIBRANCE demi-permanent and IGORA ROYAL permanent color portfolios.

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 “I’m in love with these new shades from Muted Desert,” says Lesley Jennison, global color ambassador for Schwarzkopf Professional. “I think they are the perfect shades to create those soft alpaca tones.”

A Beige for Everyone

A beige is not just a beige – it can have a variety of facets, ranging from a cool mushroom or biscuit, to a neutral sandy tone or a warmer golden beige.

Compared to warmer beige directions (i.e. -4, -46), the new IGORA Muted Desert shades (-42, -24) are specifically developed to slightly counteract unwanted yellow undertones during the development time, allowing for the most neutral and cool beige color results.

The new IGORA Muted Desert shades complement the natural features of your cool-toned and neutral clients, as the powdery cool beige and soft grey nuances match their natural undertone. Cool-toned clients often have the following features:

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  • Blue, grey or green eyes

  • Blonde to brown hair with an ashy tone direction

  • Skin with hints of pink or blue

Building up on the neutral color worlds of IGORA Raw Essentials: Ashy Cedar and Earthy Clay, IGORA Muted Desert introduces additional cool shades on levels 7 and 9. These cool shades are now available in both IGORA ROYAL and IGORA VIBRANCE, complementing the existing portfolios.

Learn about all the colorful possibilities open to you at Schwarzkopf Professional. 

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