
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Taylor Swift made a big deal about her new hair cut, and people noticed! Here are some quick tips hosting a hair cut party.
Taylor Swift made a big deal about her new hair cut, and people noticed! Hair cut parties are already being requested at salons just one day after Swift's big 'do to-do.
Jump on board by following quick tips to host a successful haircut party like T-Swift's, including tips from George the salon in Chicago:
Make a big change. No one wants to go to a public showing of someone having his or her bangs trimmed. Swift chopped off her gold locks for a dramatic new look (that kind of looks like Karlie Kloss; somebody had to say it). "Sometimes big changes are difficult for us, and the support of your friends and family makes it easier to go through a drastic cut," says George Gonzalez, owner of George the salon.
Give back. Gonzalez suggests connecting with a local charity and donating your hair.
Location, location, location. Create a night out at the salon or travel off-site for special occasions.
Make it fun! Obviously, not everyone is Taylor Swift, so most haircut parties probably won't occur after a concert in London. That doesn't mean parties can't feature music (Taylor Swift if you're feeling particularly inspired), refreshments and lots of pics on social media for encouragement and style suggestions.
Get a good crowd. Everyone was very enthusiastic at Swift's party, and we get it: She's Taylor Swift. But hair cut parties for less-famous individuals can be equally exciting with a decent amount of people who are looking forward to a good reveal. Plus, says Gonzalez, friends can give the extra push a client needs to go through with a big change.

Seven-time Grammy winner Taylor Swift concluded the European leg of her RED tour with her 5th sold-out show at London's O2 Arena, playing to a capacity crowd of more than 15500 fans on February 11, 2014 in London, England. (Photo by Dave Hogan/TAS/Getty Images for TAS)

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."