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SEARCHRedken Brand Ambassador Daniel Mora shares how he inspires three gray clients to rethink their coverage and love their hair!
Before: Gray coverage is the backbone of most salon color businesses, so have fun with it!
Gray coverage. It’s the biggest hair color earner for most colorists, but it’s often viewed as little more than a joyless, mundane service that simply has to be done. Let’s be honest—you don’t always feel compelled to inspire your regular gray clients with exciting techniques or the latest trend. (Raise your hand if you’ve pre-mixed your client’s gray coverage formula before she even walked in the door!) You count on your gray coverage clients for reliable business, yet many stylists don’t even re-consult with these clients every few visits to ensure they are happy with their hair.
Well it’s time to take a fresh approach to gray coverage, according to Redken Brand Ambassador Daniel Mora @danielmbeauty of Pasadena, California. “Gray coverage doesn’t have to be boring,” he explains. “Keep in mind that the majority of clients don’t return because they don’t like your work—it’s because they’re bored and looking for something new and exciting. And that includes your gray coverage clients.”
Mora refers to blondes as “floating money” because you never know when they’re going to see you next. But gray clients come in like clockwork. Here, see how Mora inspires three gray clients to rethink their coverage and love their hair!
Real clients, real gray coverage stories.
Consultation is critical, Mora says. “Even if it’s just gray coverage, the consultation is as important as the application itself,” he says. “So is the product you choose.” Mora’s gray coverage go-to is Redken Cover Fusion. “It gives me 100% coverage, natural dimension that softens the appearance of the regrowth and built-in tone. One of the worst things to me is seeing someone with opaque, matte gray coverage that makes the hair look dull and dead. I feel like Cover Fusion gives you the light reflection you need to make the hair look bouncy and shiny.”
See how Mora uses his consultation skills, his creativity and Redken Cover Fusion to spark joy in three gray coverage clients.
1—MEET FARIDA - CAREER MAMA DOING IT ALL
The client: Farida
Her wish: Longer-lasting gray coverage that looks as natural as possible when it grows out.
Mora’s strategy: Touch up the gray regrowth and apply babylights for bright pops throughout.
FORMULAS
Regrowth/Zone 1: Redken Cover Fusion 3NN
Babylights: Redken Flashlift Bonder Inside
Toner: Redken Shades EQ Gloss 07NW/Milk Tea
Root Smudge: Redken Shades EQ Gloss 05N/Walnut
Watch Farida’s transformation.
2—MEET LAURIE - BI-COASTAL BOSS BABE
The client:Laurie
Her wish:Extend the time between retouches to spend less time in the salon. Walk out of the salon with hair her husband will notice!
Mora’s strategy: Retouch the gray; create babylights around the face frame perimeter, brighten the color overall.
FORMULAS
Regrowth/Zone 1: Redken Cover Fusion 5NGB + 5NN
Babylights: Redken Flashlift Bonder Inside
Toner: Shades EQ Gloss 09NB/Irish Creme
Root Smudge: Redken Shades EQ Gloss 06N/Moroccan Sand
Watch Laurie’s transformation.
3—MEET SARA: OPERA SINGER ON STAGE AND UNDER THE LIGHTS
The client: Sara
Her wish:Gray coverage that gives her confidence, even when under bright stage lights.
Mora’s strategy: Cover the gray regrowth; create light-reflecting, face-frame lights.
FORMULAS
Regrowth/Zone 1: Redken Cover Fusion 3NN + 4NN
Highlights: Redken Flashlift Bonder Inside
Toner: Shades EQ Gloss 07NB/Chestnut + 07N/Mirage + 000 Clear
Watch Sara’s transformation.
Learn more about Redken Cover Fusion and the art of gray coverage.
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