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Sometimes a clever word phrase can spawn a whole new marketing campaign. Earlier this year, Karie Bennett, owner of Atelier SalonSpa, in San Jose, California, ran across the description of a recessionista in an online fashion magazine.
In last week's Salon Success, we talked to Eric Moon, a stylist and educator who's using Twitter and Facebook to book fill last-minute appointments and get referrals. Here are some other innovative ways people in the industry are using social networking sites.
Especially for female clients, thinning hair is a scary beauty problem. As their stylist, you can often provide them with help and information, whether it's a new cut or recommending the proper products. Luckily, there are more products than ever before for helping thinning hair. One of the very newest is Pravana Naturceuticals' BIOJEN 9 line.
Are you ready to give some edge to your clients with bobs? This bob with sky-high angles and a dramatic fringe is just the ticket. Frank Izquertzo of Prive salon in Miami created the look.
Celebrity Stylist Marie Ferro is giving her clients the star-inspired blonde shades they crave. Here, she gives her model a shade inspired by actress Kate Hudson.
For 12 years, MODERN’s sister publication, SALON TODAY, has annually honored the fastest-growing salons in North America and provided readers of the annual SALON TODAY 200 January issue with tangible benefits for measuring their own businesses.
Six hand-selected Paul Mitchell National Educators from across the country recently became the first-ever Paul Mitchell Photo Shoot Group—an impressive team of editorial stylists.
It’s a highly profitable service and if you’re good at it, you can develop quite a loyal clientele. Here are five of the best ways to build your waxing client list and keep them coming back.
Want to tell the world about your favorite products? Visit modernsalon.com/vote to participate in MODERN’s first annual Professional Picks Awards. Salon professionals can weigh in on all professional salon products from flatirons to shampoos. The results of the competition will be printed in the December issue of MODERN.
My pick is always advanced education. Can you imagine visiting a doctor who isn’t getting the latest information and learning about the newest procedures and tools? Every salon professional should attend or participate in at least 12 advanced education events each year.
Now is the time to beef up the beauty tool offerings in your retail area. A new pioneering Professional Salon Industry Appliances Study, completed by Professional Consultants & Resources, reveals that in 2008 the overall growth of salon appliances was at 8.5 percent, nearly three-times the overall salon industry growth of 2.8 percent.
Take your clients to the next level of style with couture colors that keep them coming back - and bringing their friends.
Beginning in early 2008, Oribe partnered with some of the former owners and team from Bumble & bumble to try and create what they termed “the Rolls Royce” of hair care. To build the line, they went all over the world to collect premium ingredients and the best people for each type of product.
Do you have a male client in desperate need of a good makeover? Here’s the summer’s hottest how-to from one of the beauty industry’s hottest stars. Charlie Price, Rusk consultant and owner of Click Salon in Denver brought his right-hand woman, Lisa Vann, owner of Etherea Salon and Spa in Seattle, to help him create this ultra-cool look for men at an exclusive MODERN SALON shoot in New York City.
If you don't have the money to expand right now, but you're looking for a new revenue stream for your salon, here's a quick and free solution: Roll up your sleeves, grab a broom and clean out that storage room.
The waiting is over and the nominees for the 25th British Hairdressing Awards have been announced. From a specially selected group of industry experts, beauty journalists and international trade press, 8 inspirational and influential ...
Sam Villa's Hot Tip on cutting fine hair.
