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by Anne Moratto
Create Couture Color
Take your clients to the next level of style with couture colors that keep them coming back - and bringing their friends.
July 11, 2011
2 min to read
Frances DuBose, owner of London Hair in Mt. Pleasant, South Carolina, has found a new way to deliver a more efficient color service to her clients, making for happier customers and prompting them to recommend the salon to friends.
"What we determined was how to do the least amount of foiling for the biggest impact," says DuBose. "The new Color Splashing techniques we developed create a couture color, which grows out slower, extending clients' visits by two weeks."
Oh, and did we mention it's also freeing up colorists' time to see new clients? But the real question is: How is the new technique impacting business?
"It's something no one else nearby is doing and we're booked weeks in advance with happy clients and ongoing referrals."
The technique is based on hair's length and design. Colorists spend extra time on design analysis, less on foiling. For example, one brunette client got a few pre-lightened foils that were toned with scarlet and placed to enhance her curl. The entire service was one hour, start to finish, and will last six to eight weeks.
DuBose has created a DVD which details eight unique color designs, step by steps and formulas. Here are a couple techniques from the video. You can order it by visiting lhsalon.com or calling 800-551-4682.
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After
Technique: Star Color Splashing
Colorist: Stephanie McCrary
How to do it: Apply All-Nutrient Blue Powder Lightener, then 7T (tobacco) for lowlights and 8G (Golden Blonde) for highlights. Have your star shapes as thick or thin as you want for the final effect.
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Before
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After
Technique: Solid Scarlet Color Splashing
Colorist: Stephanie McCrary
How to do it: Prelighten slices around the face, then apply All-Nutrient 7RS all over, plus three drops of All-Nutrient Oil for shine.
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