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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Beautyworld Middle East will take place October 27–29, 2025 at the Dubai World Trade Centre. The show attracts more than 71,000 professionals from 164 countries and features 2,000+ exhibitors from over 70 countries
Three stylists explain why a stable salon home helps them sleep better at night. The beauty of predictable income, dependable benefits, and a team culture that truly has their back is what these Ulta Beauty artists say provides them with peace of mind and space to create.
An exclusive interview with Coffey about this new express service designed to boost income—in less time.
Hairstylist and salon suite owner Hollianne Davidson of Revolution Hair shares how she turned a “safe" design into a style that is a true reflection of herself.
From show-stopping mainstage presentations to product debuts and immersive experiences, Congress 2025 embodied Aveda’s mission to care for the world.
In this exclusive interview, MODERN speaks with Rachel Gower, owner of The Upper Hand salons in Houston, Texas, to uncover how her team created a culture of artistry, competition, and mentorship.
Discover the Cascade Cut, a trending haircut technique from Lloyd Court, creative director and co-owner of seanhanna salons in Wimbledon. This disconnection-based layering method can be customized for any hair type, especially fine hair in need of volume.
MODERN SALON talks with Hairmax’s Francesca Dubsky about the brand’s pioneering laser hair growth devices, their mission to boost confidence through healthy hair, and how stylists can use the Hairmax affiliate program to help clients experiencing hair loss.
Hairstylists, salon owners, and beauty professionals from around the world came together in Las Vegas for Paul Mitchell’s Desert Bloom event. See the energy, style, and standout moments in this exclusive photo gallery from MODERN SALON.
Getaway-worthy beauty picks—from tomato-infused sprays to city-inspired scents—that keep hair and skin glowing in heat and humidity.
Discover the latest hair color innovations from Colorfest 2025, including expert formulas, vibrant color finishes, and must-know techniques from top salon brands like CHI, Moroccanoil, Itely, and more.
Cosmoprof North America Las Vegas 2025 welcomed over 26,000 attendees from 103 countries and featured 1,000+ global exhibitors, showcasing the latest innovations, trends, and thought leadership in beauty.
Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!
Learn how to cut the perfect pixie haircut with expert advice from Sam Villa Team Member Adrian Sandoval. Step-by-step techniques and pro tools included.
MODERN SALON gathered three top educators for a candid, technical conversation on all things professional hair color. Megan Winfield, Adrienne Dara, and Marco Pelusi share their tips on consultations, upgraded services, formulation, and strategies for gray coverage that stylists can implement immediately.
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
