Goldwell's Campaign to Keep Color in Salons and Out of the Store
A new, direct-to-consumer campaign hopes to drive new color clients into the salon by highlighting the advantages of professional, in-salon color services and the dangers and disadvantages of in-home box color. Launched by Goldwell, “You Can’t Get Supernatural from a Supermarket” is a multi-media campaign led by industry icon, Nick Arrojo.
by Stacey Soble
Take Action in New Hampshire: Bills Lower the Beauty Bar
New Hampshire's State Legislature will soon vote on HB1265 and HB1431 which will directly impact the professional beauty industry.
by Anne Moratto
John Amico Haircare Celebrates 50-Year Milestone
John Amico Haircare is celebrating its 50th year anniversary! A successful family-run business, the brand sees a bright future ahead in product manufacturing, distribution and in beauty schools. “We are extremely proud to provide Diversion-free Professional Haircare products to more than 10,000 salon owners and stylists throughout the United States and we look forward to the next 50 years!” says Founder John Amico Sr.
Patrick McIvor Tips for Success
Patrick McIvor, Artistic Director for Matrix, and specialist in social media and new experiential educational formats, is also the owner of his very successful salon Patrick McIvor Color Studio in Bethlehem, Pennsylvania. We most recently heard about his Apple Digital AV Adapter that mirrors exactly what is on iPad 2 or iPhone 4S that he uses to convey information to his clients or staff via widescreen TV, video projection screen, or other HDMI-compatible display.
Michelle Williams and Rooney Mara—Win the Oscar for Style
Make-up Artist David Maderich dishes on his favorite and not so favorite styles at the Oscars.
Love the Hair, Love the Gown: The Oscars
Tuning into Red Carpet commentary on the Oscars via Social Media, response was overwhelmingly positive, complimentary and enthusiastic. Everyone kept the claws firmly in paws when remarking on the night’s hair, makeup and overall looks.
by Anne Moratto
Let's Watch The Oscars Together on Sunday
Modern Salon is throwing an Oscar Party and you’re invited. Join makeup artist David Maderich (@DavidMaderich) and beauty and style blogger Kristan Serafino (@SerafinoSays) on Twitter as they watch the show and live-tweet their thoughts on Hollywood’s hottest hair, most marvelous makeup and overall award-winning looks.
by Anne Moratto
Creating a Goldwell Color Zoom Entry with Dimitrios Tsioumas
In a series of webinars and documentary-style webisodes from Monday, Feb. 27 to June 30, stylists can tune into GoldwellLive.com to watch Goldwell International Master Dimitrios Tsioumas’ step-by-step process of creating an entry for the Color Zoom Challenge. Each of the webinars will teach you a component of what you will need in order to put together a winning submission.
New "Drab to Fab" Starring Real Women and Damien Carney
With his signature wit and style, Joico International Creative Director Damien Carney will host a new series of hair styling “webisodes,” designed to solve the common hair woes of consumers everywhere. Called “Drab to Fab,” the series, launching March 1st, also offers great tips and tricks that salon professionals can use on their own clients in the chair.
Winged Out Eyebrows
The winged out brows at the Jason Wu Fall 2012 Show personalized the big, bold brow trend—something Boom Boom, owner of Boom Boom Brow Bar, says we will be seeing more of in 2012.
Bruno Mars' Casual Pompadour
Wondering how to achieve Bruno Mars' casual pompadour? "This classic, short back and side with longer disconnected top, works very well to create a modern square face shape that is groomed, yet casual," says Joico International Artistic Director Damien Carney.
Tabatha, Magic J. and Marie Osmond Appear at JPMS Caper Event
Las Vegas got an extra dose of glitz and glam when students from the nationwide network of Paul Mitchell Schools arrived for their 27th annual Caper event. Held February 20–22 at Caesars Palace, the hands-on educational extravaganza drew 2,500 future professionals who earned the trip by selling specially packaged Paul Mitchell products. Highlights included surprise appearances by Magic Johnson, Marie Osmond, Robin Leach, and Tabatha Coffey.
How to Deal with Resistant Gray Hair
Anita Gutierrez, Master Colorist for Clairol Professional shows you how you can deal with client's who have stubborn, resistant gray hair. Clairol Professional has developed a special technique that will not only provide multi-dimensional color, but it will make gray hair problems a thing of the past.
Mature Client Makeover - Going Blonde!
Celebrity Stylist Marie Ferro has created numerous makeovers on clients both young and old. In this makeover, she added a bit of warmth to give this mature client's skin a youthful glow. She also added a rich undertone with lowlights to put color back into the skin. "With the invention of HD Television everything shows on my celebrity clients now more than ever. Color detailing the tonal range in the hair is very important," she says. "They want to see the hair pop off the screen."
Multi-dimensional Redhead Makeover
If your clients are looking to spice up their color, try transitioning them into a multi-dimensional redhead. "With this model I took her flat brown color and painted in variations of golden copper and copper red which play off each other to create a lot of movement in her hair," says Celebrity Stylist Marie Ferro who created this look.
Sleek Chignon at Alberta Ferretti
The tents may have come down in New York, but the fashion crew have moved to Italy where the models and the beauty teams continue to perform their magic. Redken Creative Consultant Guido, a fashion week staple, has hunkered down in Milan and is continuing to create perfect styles to complement the fashion for the high end Italian designers.
'60s Bourgeois Runway Updo
Taking the inspiration from the bourgeois runway looks from Bottega Veneta and Jean Paul Gaultier, hair stylist Clive, from Clive and Co. in Dallas, Texas, was inspired to create a hair cut that interpreted this updo runway trend in a way that it can be worn with shorter hair. This makes the style wearable for everybody, taking away the mystique that runway style is outlandish and unrealistic for every day wear.