ISSE Long Beach
The three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.
MSTV: Tour of Cromeans' Salon PLUS an Updo Technique
Legendary Platform artist, industry icon ad Global Artistic Director of John Paul Mitchell Systems Robert Cromeans showed MODERN'S Beauty and Fashion Director Maggie Mulhern around his San Diego salon in the most recent episode of Modern Salon TV. Owning 5 salons total, MODERN got an exclusive interview with the man himself along with a look at the salon's reservation desk, color bar, wash room and more!
5 Questions for Suze Orman
Suze Orman is everyone’s go-to person for expert, clear-cut personal financial advice. She has a weekly show on CNN and is a frequent contributor on a number of others. She has authored numerous financial advice books and will have a new show on Oprah Winfrey’s OWN network. Orman is appearing at ISSE Midwest on March 27 with solid advice aimed at the salon industry. Her newest book, The Money Class, also hits shelves this month.
Celebrity Style: Amy Adams
Amy Adams’ gorgeous red is a hot commodity. For clients are who want to achieve Adams’ shade, how you go about your service depends first on your client’s current hue. Aura, Wella Professionals Color Ambassador gives us a formula based on a Level-7 natural dark blonde.
Beauty Industry Pays Tribute to Elizabeth Taylor
MODERN reached out to its readers this week to get their reactions to the legendary style of one of Hollywood’s great icons—Elizabeth Taylor. Taylor, who died this week, made a major impact on the beauty industry with her classic beauty and violet eyes. Read on to see the impact she had on beauty professionals.
Get Jennifer Lopez's Glow, Make-up Tips
Get Jennifer's trademark J Lo Glow! David Maderich provides MODERN with his take on how to properly "luminize" the skin.
Celebrity Style: Nicole Kidman
To complement her white gown, Nicole Kidman wore an elegant wave in her hair for the 2011 Golden Globe Awards. MODERN asked Matrix Artistic Designer Ammon Carver how he would recreate the look.
Celebrity Style: Hailee Steinfeld
Hair care for a young client like Hailee Steinfeld should center on maintaining the hair’s good health and youthful freshness, says Mohammad Rahebi, stylist at Identity Salon in Encino, California. To achieve this look, Rahebi recommends using the Izunami Arrojo S125 flatiron for safe, fast and easy styling.
Celebrity Style: Helena Bonham Carter
Helena Bonham Carter’s hair is styled for display with a silhouette that enhances her high cheek bones and strong jaw line. Her extreme sexy-messy style—a kind of controlled chaos— is accessorized with extensions.
NY Fashion Week Runway Magic
MODERN took in the shows at Mercedes Benz New York Fashion Week in February. Not only did we see amazing collections for fall 2011, the hair was equally fantastic. Hair and make-up that complemented the runway looks completed every show. Here’s a sampling of the looks we loved.
Q&A: How Do You Maximize Time at a Trade Show?
Consider the topics that can improve your business or inspire you as an artist. Select four or five classes, and using the show program, map out your schedule prior to the event,” says John Galietti, owner of Xena’s Beauty Company in New York, New York. “Shop the show floor early before the crowds. After two or three hours of shopping, have an educational class scheduled, and take a break from the floor.
Modern Proview: What Do You Expect from a Trade Show?
If you’re looking for a little inspiration, education or great deals on products, you’re in luck—it’s show season! Beauty trade shows are great avenues for networking and trend spotting. We asked MODERN SALON’s Proview Panel what they expect and need from a trade show. Here’s what they said: * 87 percent of MODERN SALON’S Proview Panel attends trade shows specifically to see new trends in products and styles. * 72 percent of MODERN SALON’S Proview Panel will attend a major beauty trade show in 2011.
Men's Cologne
Help your male clients leave a lasting impression by suggesting a fragrance or cologne. These signature scents all carried in professional salons, contain both exotic and subtle ingredients, and will be sure to punch up their style.
"Prohibition" Men's Collection
Master Stylist at Arrojo Studio NYC Amanda Jenkins’ Men’s Collection for 2011, “Prohibition” mimics the feeling of the slick, semi-shiny tailored looks from the 1920s and 1930s combined with rockabilly. Find the details below on the five looks all styled with Arrojo products.
ABS 2011 Reports Stats
America’s Beauty Show organizers have confirmed that 375 companies and brands exhibited during the three-day event, March 12-14, 2011, in downtown Chicago. According to show organizers, there were 62,857 salon professional admissions over three days, plus 15,073 in the exhibitor personnel, representing a 9 percent increase over final 2010 show data.
Shake Lights
Even when all a client wants is a retouch, add extra dimension. For a fast, subtle solution that works on the darkest of heads, David Stanko, a hair color consultant for Redken 5th Avenue and color director at Angelo David Salon in NYC, devised Shake Lights.
Natasha Bedingfield's '70s Shade
Owner of an eponymous Manhattan salon, Ricardo Rojas, recently colored songstress Natasha Bedingfield. Seeing a ’70s-inspired Blondie shade for her, he transformed her natural Level-10 (she came in with Level-12 highlights and two to three inches of regrowth) with two formulas: