SOCIAL MEDIA VIDEO - Best Practices
One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.
Redken's Chris Baran on Celebrating and Embracing Mistakes at NRAC
Kicking off the first full day of Redken’s National Artist Exchange—held in Austin, Texas, January 13-16, 2018—Chris Baran, Redken’s Education Artistic Director, addressed the room packed with hundreds of Redken artists and trainers to talk about the challenges they face in the classroom when teaching.
PODCAST ALERT: Steve Martin & Tabatha Coffey on Salon Success
Tune in! Thought leaders Steve Martin and Tabatha Coffey go over the science behind persuasion and rules for good business.
Sponsored by Phorest Salon Software
Top Insights for Salon Success From Phorest's Salon Owner's Summit
Phorest Salon Software’s sold-out Salon Owner's Summit 2018 in Dublin, Ireland just wrapped up where some of the world’s best thought leaders in the industry offered advice on how to grow a salon business to new heights and take charge of the future. Here are some insights from the industry's top leaders.
Sponsored by Phorest Salon Software
How Watching Netflix Can Help Grow Your Salon Business
Your Netflix allocated time is also a great opportunity to grow your salon business. Learn how to connect with your clients, grow your online audience and boost your salon business.
Sponsored by Phorest Salon Software
24 Key Client Notes for Delivering Memorable Customer Service
Client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. So what's worth writing down?
Sponsored by Phorest Salon Software
How to Shake Up a Boring Bob
Mio Sota, top hairdresser, Color Zoom Winner (Partner Category) and top artist at Trio Salon, Chicago, Ill., loves a good bob, but also loves to offer her clients options if they want to "shake it up a bit." According to Sota, "This simple technique adds a little movement and a fresh finish without changing the overall shape." Video demo here.
The Most Important Brushes To Own As An Editorial Stylist
Daniel Martin, a top editorial stylist and now Goldwell's Global Styling Ambassador, has spent the last 23 years working at fashion week and photoshoots and has learned what works and what he needs for any and every situation. Here he shares his tips for brush selection.
5 Ways to Identify and Recruit New Salon Team Members
Every town has that one shop or salon that never has hiring challenges. This does not happen by accident.
by Ivan Zoot
7 Creative Business Strategies for Solo Artists in 2018
New Year, new resolutions! We asked our SOLO Artist Advisory Council, a panel of industry experts who lend their voices to important topics for independent stylists, their opinion on “What new, creative business strategies should Solo Artists try in 2018?”
Phorest Holds Salon Owner's Summit 2018 in Dublin
The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.
Phorest Holds Salon Owner's Summit 2018 in Dublin
The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.
Do You Cut Like a Barber?
I like out of the way barbershops for a haircut because barbers consistently deliver a great cut. Recently, I discovered 81 Barbers, a barbershop tucked away behind The Children’s Museum open just six months in downtown Tucson—and it is already buzzing busily. Here's why.
The Color Pop? Tips For Perfection
What is a color pop and how can you achieve this look? Beth Minardi shares her tips.
Boring and Brassy to Seamless, High-Contrast Melt
Get the details for this beautiful color correction, turning brassy hair to a seamless and exciting melt.
Top 5 Rules of Client Retention
A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?
by Ivan Zoot
Finding the Balance Between Free Family Haircuts and Setting Limits
How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?
by Ivan Zoot