Career
Color Splashing Techniques
Frances DuBose, owner of London Hair in Mt. Pleasant, South Carolina, has found a new way to deliver a more efficient color service to her clients.
Light Salons Efficiently
Q. Is it really possible to be energy-efficient and eco-friendly, and still get great-quality lighting?
Keep It Short and Sweet
This short, sassy ’do from Aveda will thrill your curl clients. Executed by the Aveda Artistic team, it's a cut worth emulating!
The Young and the Wireless
When Beehive Salon in Wichita, Kansas, set a goal to attract a new, young demographic, they did what other business do—they turned to the Internet and web-savvy stylists on their staff.
by Stacey Soble
Don't Let the Economy Get You Down!
It's a question many are asking: how do I get new clients in this economic climate? Here's one owner's advice on how to give people the incentive to come to see you.
Rocker Curls
Barbara Lhotan of ElieElie Salon in Winchester, Virginia, created this modern updo at a recent MODERN SALON Artist Session (modernsalon.com/artistsession). Here, she details the steps to get the look.
Party on the Web
In last week's Salon Success, we talked to Eric Moon, a stylist and educator who's using Twitter and Facebook to book fill last-minute appointments and get referrals. Here are some other innovative ways people in the industry are using social networking sites.
Courting the Recessionista
Sometimes a clever word phrase can spawn a whole new marketing campaign. Earlier this year, Karie Bennett, owner of Atelier SalonSpa, in San Jose, California, ran across the description of a recessionista in an online fashion magazine.
by Stacey Soble
Thin is Out, Fat is In
Especially for female clients, thinning hair is a scary beauty problem. As their stylist, you can often provide them with help and information, whether it's a new cut or recommending the proper products. Luckily, there are more products than ever before for helping thinning hair. One of the very newest is Pravana Naturceuticals' BIOJEN 9 line.
Not Your Ordinary Bob
Are you ready to give some edge to your clients with bobs? This bob with sky-high angles and a dramatic fringe is just the ticket. Frank Izquertzo of Prive salon in Miami created the look.
How-To: A Better Blonde
Celebrity Stylist Marie Ferro is giving her clients the star-inspired blonde shades they crave. Here, she gives her model a shade inspired by actress Kate Hudson.
A New Twist on the 200
For 12 years, MODERN’s sister publication, SALON TODAY, has annually honored the fastest-growing salons in North America and provided readers of the annual SALON TODAY 200 January issue with tangible benefits for measuring their own businesses.
Four Seasons (Portfolio)
Six hand-selected Paul Mitchell National Educators from across the country recently became the first-ever Paul Mitchell Photo Shoot Group—an impressive team of editorial stylists.
5 Tips to Attract New Waxing Clients & Keep Them
It’s a highly profitable service and if you’re good at it, you can develop quite a loyal clientele. Here are five of the best ways to build your waxing client list and keep them coming back.
Awards: Rock Your Vote
Want to tell the world about your favorite products? Visit modernsalon.com/vote to participate in MODERN’s first annual Professional Picks Awards. Salon professionals can weigh in on all professional salon products from flatirons to shampoos. The results of the competition will be printed in the December issue of MODERN.
Maggie’s Pick: Get With the Program
My pick is always advanced education. Can you imagine visiting a doctor who isn’t getting the latest information and learning about the newest procedures and tools? Every salon professional should attend or participate in at least 12 advanced education events each year.
Appliance Sales
Now is the time to beef up the beauty tool offerings in your retail area. A new pioneering Professional Salon Industry Appliances Study, completed by Professional Consultants & Resources, reveals that in 2008 the overall growth of salon appliances was at 8.5 percent, nearly three-times the overall salon industry growth of 2.8 percent.
by Stacey Soble