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Don't Let the Economy Get You Down!

It's a question many are asking: how do I get new clients in this economic climate? Here's one owner's advice on how to give people the incentive to come to see you.

by Modern Salon
July 11, 2011
2 min to read

Q. Dear Modern, How do I get new clients when opening a salon in this economic climate? Anne P., Buffalo, NY

A. Anne, to get new customers for a salon opening in a bad economy you have to provide services they don't currently have access to, delivered in a way that they have yet to see and experience. If a new salon is offering the same services as everyone else, there isn't any incentive for customers to give a new establishment a try.

Consumers are very hesitant to give up their beauty regimens, even in economic downturns. However, prices become critical as people are much more aware where their dollar is going. A key to ensuring clients come into the salon and stay as loyal customers is to provide goods and services in a cost-effective manner while providing plenty of options to personally tailor any treatment.

My background is in the hospitality industry, so I'm well-versed in personalized attention and meeting customer demand; I see the beauty industry as very similar. A visit to the salon should be viewed as a destination, not a chore. Top-of-the-line and proprietary treatments, a high level of personalized service, competitive pricing and luxurious surroundings will ensure new client traffic and repeat clients.

-- Billy Karasik, co-owner of Salon Luba in Hackensack, New Jersey


Got questions? We've got answers -- or at least we know who to call to find them! Send us your questions at mhill@vancepublishing.com. From life in the salon to business to education, we'll track down someone who can answer it for you and post it here on the site.

Topics:clientseconomyhairbusinessCareerExpert Advice
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