Color
TRANSFORMATION: Correcting A Home Ombre
Yesenia Leks (@LXHairStudio), owner of LX Hair Studio, Houston Heights, Texas, shares the behind the scenes story of this dramatic makeover by artist Rossy V:"When our new client walked in, we were all greeted with a mess. When we inquired ...
COLOR CORRECTION: Ashy-Blonde Balayage
This client came to the D-Rock Salon (DRockSalon) looking for an ashy, melted blonde balayage. Salon owner and master stylist, Don Dao took her and transformed her hair into just that with a tasteful balayage application.Here he shares the HOW ...
The Mermaid Melt
Kasey O'Hara Skrobe (@hairbykaseyoh) of The Hair After, Westminster, Maryland says that it wasn't easy getting everyone to be brave enough to do the bold colors in her small town. "Now over 80% of my clientele has mermaid hair or ...
Aloxxi: Shades with Personality
Who We AreWith a haircolor collection that trades typical designations such as 9N and 6K for shades like “Party in Lombardy” and “Roman Goddess,” it comes as no surprise that founder George Schaeffer was also behind ...
Sponsored by Aloxxi International
How-To Video: Smokestack Color with Pravana Vivids Black
Pravana's new Vivids Black additive is the star of this multi-dimensional color by Pravana Artistic Color Director Vadre Grigsby.The dark addition to the Vivids family allows stylists to deepen, darken or dim Vivids shades. Vibrant shades ...
by Lauren Quick
Keratin Complex: Healthy, Color-Treated Hair
Who We AreIn 2006, a small group of industry innovators identified an opening in the market: the lack of viable alternatives to the traditional straighteners being used in salons at the time. Working with leading chemists and haircare experts, ...
Sponsored by Keratin Complex
Process: Partners in Color
Process Fall 2015Read the Digital Edition Color professionals demand a lot from haircolor suppliers, including a great deal of information and engagement before considering a new one.In this exclusive section, we invite PROCESS sponsors to give ...
Olaplex: Revolutionizing the Color World
Who We AreOffering a breakthrough product with growth fueled largely by social media, Olaplex President Dean Christal worked with chemists Dr. Eric Pressly and Dr. Craig Hawker to bring his vision to life. Olaplex, a liquid color additive that ...
Sponsored by Olaplex
Matrix: Committed to Color
Who We AreFounded in 1980 by American husband-and-wife hairdressing team Arnie and Sydell Miller, Matrix, a leading professional haircare and color company in the United States, is part of L’Oréal USA’s Professional Products ...
Sponsored by Matrix
Malibu C: Solutions for Colorists
Who We AreMalibu C is a solution-driven professional hair and skincare brand based in science. Since 1985, the company’s mission has been to solve problems using nature-inspired, patented technologies.At the core of Malibu C’s ...
Sponsored by Malibu Wellness
THE FIX: Home Bleach "Job" To Pro Sombre
Brittnie Garcia (@makeupbyfrances) of Ca Looks (@ca_looks), Visalla, California, says "My new client came in with previously home bleached hair and needed me to "fix it". Here she shares the HOW TO:STEP 1: Cut an inch off the ...
Wella: A History of Innovation for Colorists
Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...
Sponsored by Wella
TIGI: High-Fashion Creative Color
Who We AreTIGI’s Copyright Colour allows colorists to create an in finite number of shades from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed, even between permanent ...
Sponsored by TIGI
SureTint Technologies: Precision Coloring for Increased Profit
Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work flow and providing business insight and solutions to manage and grow color business. SureTint provides precise color and batch sizing, ...
Sponsored by Suretint
Schwarzkopf Professional: The Heart of a Hairdresser
Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...
Sponsored by Schwarzkopf Professional USA
TRANSFORMATION: Faded Blonde to Pink Champagne
Hortencia Rodriguez (@stylisthr) of Jasko Schroeder Salon, Menlo Park, California, says she "does hair for the smile my client gives me. To have the ability to make people feel better about themselves is truly a joy!!"Here she ...
Rusk: The Art of Hair
Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in ...
Sponsored by Rusk