Color

Wella: A History of Innovation for Colorists

Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...

Sponsored by Wella

TIGI: High-Fashion Creative Color

Who We AreTIGI’s Copyright Colour allows colorists to create an infinite number of shades from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed, even between permanent ...

Sponsored by TIGI

SureTint Technologies: Precision Coloring for Increased Profit

Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work flow and providing business insight and solutions to manage and grow color business. SureTint provides precise color and batch sizing, ...

Sponsored by Suretint

Schwarzkopf Professional: The Heart of a Hairdresser

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...

Sponsored by Schwarzkopf Professional USA

TRANSFORMATION: Faded Blonde to Pink Champagne

Hortencia Rodriguez (@stylisthr) of Jasko Schroeder Salon,  Menlo Park, California, says she "does hair for the smile my client gives me. To have the ability to make people feel better about themselves is truly a joy!!"Here she ...

Rusk: The Art of Hair

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in ...

Sponsored by Rusk

Redken: Global Color Leaders

Who We AreRedken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to ...

Sponsored by Redken

TRANSFORMATION: Golden To Platinum

Nasha Sanchez (@HairbyNasha), an artist at Vivian's Unisex in Miami, Fl, says working as a stylist has helped her come out of her shell. "I feel accomplished when I get through a difficult color project and see how the clients just ...

THE SAVE: One Tough Ombré

We're thinking that the 'before' photo was an hombré--an attempt to create an ombré at home--but fortunately for this guest, Lydia Deyle @Lydiadeyleglam was up to the challenge."My client was a Level 2 with faded bleached ends. ...

GKhair: Taming Frizz Long-Term Results

Founded in 2007, GKhair is the first and only company to harness the beauty benefits of Juvexin. Derived from sheep wool through an environmentally friendly process, Juvexin is delivered to the hair in its natural state. The GKhair Hair Taming ...

Sponsored by GKhair

HOW-TO: Yellow Blonde to Lived-In Sombre

Not all blondes were created equally.Brittany Gonzalez (@hairbybrittanyy) of Habit Salon in Gilbert, Arizona had a client come in to her with very brassy yellow blonde hair with a natural base of level 8. Gonzalez took her client from "drab ...

Guy Tang's Silver Superhero Makeover Transformation

Guy Tang is obsessed with Kenra Color Silver Metallics! Designed for pre-lightened hair, Kenra Color's Silver and Violet Metallics offer artistry and creativity while providing a blue or violet reflection. Available in permanent ...

Keune: Trusted, Global Color and Haircare

Who We AreKeune Haircosmetics, an independent family business based in the Netherlands, was established more than 90 years ago. Today, the company’s haircolor, haircare and styling products can be found in more than 70 countries.First ...

Sponsored by Keune

Kenra Professional: Tried, True and Trusted

Who We AreFor more than 85 years, Kenra Professional has been formulating haircare products distinguished by using a blend of pharmaceutical- and cosmetic-grade ingredients. A wholly owned subsidiary of Henkel Consumer Goods, Kenra Professional ...

Sponsored by Kenra Professional

Joico: The Science Behind Beauty

Who We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...

Sponsored by Joico

Goldwell: Inspiring Through Partnership

Who We AreWith the vision of building a company focused exclusively on hairdressers as business partners, Hans Erich Dotter founded Goldwell in 1920. Today, a part of Kao Salon Division along with KMS California, Goldwell offers a full portfolio ...

Sponsored by Goldwell

Going Gray: Affinage Introduces '5 Shades of Grey Kit'

Affinage introduces its "5 Shades of Grey Kit," which includes everything a colorist needs to achieve trendy silvery gray locks. It comes with shades from the Infiniti Gothic series, which are deposit-only permanent colors enriched ...