Events
ISSE Long Beach
The three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.
Q&A: How Do You Maximize Time at a Trade Show?
Consider the topics that can improve your business or inspire you as an artist. Select four or five classes, and using the show program, map out your schedule prior to the event,” says John Galietti, owner of Xena’s Beauty Company in New York, New York. “Shop the show floor early before the crowds. After two or three hours of shopping, have an educational class scheduled, and take a break from the floor.
Modern Proview: What Do You Expect from a Trade Show?
If you’re looking for a little inspiration, education or great deals on products, you’re in luck—it’s show season! Beauty trade shows are great avenues for networking and trend spotting. We asked MODERN SALON’s Proview Panel what they expect and need from a trade show. Here’s what they said: * 87 percent of MODERN SALON’S Proview Panel attends trade shows specifically to see new trends in products and styles. * 72 percent of MODERN SALON’S Proview Panel will attend a major beauty trade show in 2011.
ABS 2011 Reports Stats
America’s Beauty Show organizers have confirmed that 375 companies and brands exhibited during the three-day event, March 12-14, 2011, in downtown Chicago. According to show organizers, there were 62,857 salon professional admissions over three days, plus 15,073 in the exhibitor personnel, representing a 9 percent increase over final 2010 show data.
2011 International Legend & Icons Charity Gala at ISSE Midwest
The 2011 International Legend & Icons Charity Gala marks PBA | NCA's fifth tribute to iconic individuals who have made an indelible mark on the direction of our industry and the lives of countless salon professionals—this year will feature Legend Yosh Toya and Icon Beth Minardi.
Getting Ready for ISSE Midwest!
MODERN provided you with all of the top coverage from America's Beauty Show, now stay tuned for the newest Professional Beauty Association event, the International Salon and Spa Exposition (ISSE) MIDWEST! The first of its kind, the ISSE Midwest show will debut March 26-28th at the Donald E. Stephens Convention Center in Rosemont, Illinois. MODERN'S editors will be taking notes, snapping photos and covering all of the major events at this trade show. Make sure you check out our booth #106!
Behind the Cover - March 2011
For four years, the Aquage team has collaborated with MODERN to create a stunning cover for our March issue. This year, our collaboration was selected from a series Aquage created exclusively for America’s Beauty Show. For two days, the Aquage team, led by Vice President of Creative and photographer Luis Alvarez, worked with the team from America’s Beauty Show and MODERN Editor Laurel Nelson on location at McCormick Place.
America's Beauty Show Photo Blog (More to come!)
Photos from America's Beauty Show in Chicago Day 3.
Day 3 - Student Assembly and Nails at America's Beauty Show
Check out coverage and photos from The Student Assembly & AACS Bringing Beauty To Life presentation and the CND Shellac & Fashion Fusion with Jan Arnold.
Day 2: Business, Texture, Education and Runway Shots at ABS
America's Beauty Show Day 2 was busier than ever! I attended the P&G Salon Professional Business Forum and the Texture! event earlier on in the day, and topped off the evening with a Redken runway show at the Vibe in Chicago. Check out the story and the photos from yesterday.
LIVE from America's Beauty Show!
Day 1 of America's Beauty Show in Chicago kicked off yesterday! Live presentations, education, and hair styles galore were everywhere! Check out my blog on the event yesterday to see what the experience was like. (Photos included too!!) I also got an opportunity to meet Vidal Sassoon himself!
America's Beauty Show: Day One = Success!
I'm a firm believer in getting straight to the good stuff, first. AND, I can't hold this in any longer. I met Vidal Sassoon. No joke. It happened. AND I CAN'T EVEN BELIEVE IT
Parking at America's Beauty Show
ABS Creative Director Kristen Erickson and her stylist stop at all the McCormick Place lots to compare price, location and convenience.
P&G Professional Goes Live at ABS
Between the show floor presence of P&G Professional’s various brands (Wella, Sebastian, Clairol Professional and Nioxin), an outstanding Main Stage line-up, and its presentation of the annual Business Forum, the company will have a huge presence at American’s Beauty Show, which comes to Chicago March 12-14.
Connect With MODERN Editors at America's Beauty Show March 12-14
MODERN SALON and SALON TODAY editors will be at America’s Beauty Show at McCormick Place in downtown Chicago (booth #1137) covering all the action on the show floor, and educational forums and events off the floor. Look for our MODERN SALON TV crew and our editors all three days! Want to connect with MODERN editors throughout the show? Here are a few of the events we’ll be covering. And don’t forget to "like" MODERN at facebook.com/modernsalon for special alerts throughout the show.
Design Matters by Luis Alvarez and the Aquage Team
Shortly after shooting the imagery for America’s Beauty Show at McCormick Place in Chicago, the inspired Aquage team began a national six-city tour to officially launch and promote its new line, Biomega. Styles were strongly influenced by the architecture and art in each city, while the wardrobe was inspired by the Biomega products. Straying from Aquage’s signature blue shade, VP of Creative Luis Alvarez chose colorful, vintage Thierry Mugler suits to complement the locations and hair designs. This was the first editorial shoot where styles were created using the variable-hold system of Biomega styling and texturizing products: Behave, Text Me and Shake It!
Texture! Live! At America's Beauty Show
Texture! Live! returns to America's Beauty Show this year! You can catch this one-of-a kind free event on Sunday, March 13 from 1-3:30 p.m. in classroom #W-183A. Texture will showcase leading texture experts and educators in an intimate, interactive forum (plus hair demos this year!). Hosted by NaturallyCurly.com Founder Michelle Breyer and MODERN SALON's Editor in Chief Laurel Nelson, this ABS event is one you won't want to miss.