Career

Become a Brow Expert in Quarantine

Advice from Cosmetic Alchemy's brow diva, Diana Menendez.

This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

Love Rules: Quarantine Tips from @LarisaDoll

Influencer, colorist and salon owner Larisa Love (@larisadoll) is tackling this quarantine situation the way she tackles a tough color correction - head on! 

Be There for Your Clients, Without Judgement

Before you react to a client request for an at home service or advice on box color take pause and choose your words carefully.  All of us will be remembered. It’s up to us to decide HOW we will be remembered.

Stylist Pep Talk: Managing Fear of the Unknown

Will my salon reopen? Will my clients be there? Here's some advice for how to handle all the anxiety we can feel during the COVID-19 crisis as it relates to stylists.

WATCH: Ways Stylists Can Find Opportunity in the COVID-19 Crisis

Even in the worst circumstances, we can work on ourselves and our business. Hear some encouraging words from a salon coach who knows it's hard...and she knows you got this.

SALON TODAY's SalonShare Resource Center Shares Important Documents to Get You Through COVID-19

As you pivot to take care of your team, your clients and your business during the COVID-19 crisis, SALON TODAY initiates a resource center where other salon owners and industry experts are sharing valuable documents that you can use as inspiration to create your own.

Create a Blended Balayage Without the Brass

It's time to kick some brass! Get that balayage effect but without the balay-tendency to pull warm.

WATCH: Stylists, You WILL Get Through this Crisis

We checked-in with one of our mentors and motivators, long-time MODERN SALON blogger, Carlos Valenzuela. After 40 years as a hairdresser, educator, and industry expert, he has some words of advice for stylists navigating our current situation.

LISTEN to "Stylists and COVID-19: How to Keep Informed, Focused, & Moving Forward"

An on-demand webinar featuring panelists ranging from legal experts, advocating for the salon industry in Washington, to a world-renowned salon coach who will help stylists prepare for an uncertain future.

8 Ways Clients Can Help Their Stylists, Immediately

These are easy things for your clients to do to support you, right now.

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

10 Step Action Plan for Stylists and Owners

These steps will lead you from fear into action. Stylists and salon owners will find usable information that will help steer them through these troubled waters.

COVID-19, Don't Mess with Salon Professionals

We are past the shock and into formulating the solution. We know life might not return to what it was before your sneaky attack on us. That’s ok. We know how to deliver top quality service anywhere at a moment’s notice.

KAO's Elevate the Artist Social Program Teaches Social Media Skills and More

The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.

Sponsored by KAO

8 Ways to Grow Professionally and Personally at Home

Olivia Smalley (@OMGartistry) shares 8 tips on staying productively distracted during the COVID-19 crisis.