
How-To

FORMULA: Pumpkin Spice Haircolor
There is pumpkin spice everything else so why not haircolor, too?! John Amico Artistic Director Anastasia Amico (@anastasiaamico) used new BiovitaShine from John Amico to create this spicy autumn haircolor. Free of resourcino, ...

COLOR FORMULA: Pink Dream
Jacqueline Aquino (@jacquelineaquino), based in San Diego at Hair Drezzers On Fire Salon, loves to give her clients exactly what they want. She is known for her balayage and styling techniques. Music, style, and culture are all inspirations and ...

COLOR CORRECTION: Box Black to Vibrant Auburn by Diana Lopez
From years of at-home dye to a to-die-for auburn, this color correction caught our eye on Instagram. Diana Lopez's clear and detailed instructions were a delight to receive and now, to share."This client had been loyal to ...

New 2014 Salon Haircolor Study Reveals U.S. Salon Haircolor Services Grew Nearly 4%
Professional salon haircolor product sales (at manufacturers’ shipment dollars) grew by 3.8% in 2014 to $831 million.Haircolor services are the prime driver of the entire salon industry, according to the New 2014 Professional Salon ...

Copper Couture: Colorists' Tips on Perfecting the Shade
Copper, the on-trend shade of red this season, is bolder than strawberry blonde, but appears natural in spite of its vibrancy.

How-To: Bond Girl
Previously, salon professionals discussed bonds in relation to breaking them and reforming them—but never multiplying them or cross-linking them. Thanks to chemistry, hair anatomy expertise and the power of social media, addressing the ...

How-To: Babylights and Balayage
Previously, salon professionals discussed bonds in relation to breaking them and reforming them—but never multiplying them or cross-linking them. Thanks to chemistry, hair anatomy expertise and the power of social media, addressing the ...

Highlighters for When the Sun Don't Shine
Even though the autumn days might be lacking sunshine, it doesn’t mean your clients’ faces shouldn’t boast a healthy, natural-looking radiance. “Highlighting in the warmer months is a fun way to accentuate a ...

Rock-n-Radiant
A geode-inspired haircolor application by Rusk’s Gerard Caruso creates a crystal shimmer finish—solid and uniform on the surface with a brilliant interior.The professional salon and spa audience is predictably clever, interesting and ...

Celebrity Style: Technicolor Spotlight
MTV’s Video Music Awards are synonymous with celebrities showing their wildest, most daring looks, and this year was no different. But among the craziness, plenty of stars’ style, makeup and, of course, hair shined. COPPER ...

NYFW: Beauty By Eufora International For Katie Ermilo
Katie Ermilo was inspired by tennis players for her Spring 2016 collection presented recently at NYFW. This made it easy to imagine the player in her clothes playing couture tennis and getting a little sweaty, activating the natural texture of ...

HOW-TO: Sunset Haircolor Inspired by Forces of Nature
Inspired by the Matrix Logics trend Forces of Nature, this lovely haircolor look created by Matrix educator Sarah Mac (@SarahMacD) was inspired by the beauty, power and duality of nature.The Forces of Nature trend takes tones and elements from ...

NEW TREND: Psychedelic Tie-Dye Haircolor Technique
The psychedelic colors you dip-dyed on white t-shirts at summer camp have made their way onto hair.The same technique of taking rubber bands and tightly wrapping them around in sections, can be applied to Pravana Guest Artist Rickey Zito’s ...

Transformation: Everday Brunette to Double-Take Violet Colormelt
Fashion colors continue to trend in the world of haircolor, and many clients are finding variations of the once-intimidating colors to be more approachable and wearable when paired with natural shades. Brandon Johns, Malibu C platform ...

GET THE LOOK: NYFW Makeup at Rachel Antonoff by Red Door Spa
At Rachel Antonoff's NYFW presentation, Red Door Spa Makeup Artist Cesar Olivas wanted to compliment the designer's '90s-inspired collection. This fresh look with bold brows is a great go-to for fall to replicate on your ...

Color Correction: Lovely In Lavender
Diana (@dhairdi), a Wella eucator, master colorist and stylist, created so much dimension in this soft lavender shade."This was a color correction," Diana says. "She had been bleaching her hair for a long time. It was really ...

NYFW with EIMI: New Wella Line Used to Style DKNY Show
NEW EIMI by Wella Professionals introduces four new Wella products, while incorporating other favorites from Wella Professionals, to complete a comprehensive line up of 20 styling products. EIMI was the line of choice during September New York ...




