ELIXIRME Beauty Introduces Vegan Smoothing Treatment
The formaldehyde-free cream formula by ELIXIRME Beauty reduces and controls frizz by about 70% and reduces curl by about 50%.
Here's How to Help Salons in Ukraine
Brava Salon Specialists in Madison, WI has put many hours into creating a way for you to support salons and stylists in war-torn Ukraine.
by Anne Moratto
Hush & Hush Adds Topical Products to Work with Popular Hair Health Supplement
The luxury wellness and beauty brand has added three new topical products to complement its best-selling DeeplyRooted hair health supplement.
OLAPLEX Launches Virtual Team Member
OLAPLEX launches a composite made up of visual and personality characteristics of its 200+ team to engage with their community of professional hair stylists and consumers.
Cosmoprof North America Registration Now Open
The 19th annual leading B2B beauty trade show in the Americas opens its doors at the newly renovated Las Vegas Convention Center.
Alfaparf Milano Announces Partnership with Rossano Ferretti
Rossano Ferretti's haircare and styling line will appear in Alfaparf Milano salons in the U.S. and Canada.
Beauty Changes Lives Experience Celebrates 10-Years
The beauty industry non‐profit Beauty Changes Lives has changed over 800 lives and raised $7.5M for impactful programs and scholarships since its founding.
Alfredo Lewis Announced as Global Brand Spokesperson & Ambassador for Matrix
Matrix has appointed social powerhouse stylist Alfredo Lewis as global brand spokesperson and ambassador to the Trade.
Save the Date: Textured Hair Elevated (T.H.E.) Summit in Atlanta, May 22-23
The L’Oréal Professional Products Division, with its mission to support hairdressers and develop the hair industry while benefitting all, announced its position as title sponsor for the 3rd annual Textured Hair Elevated (T.H.E.) Summit.
Cosmo Prof Offering Complimentary Education to Celebrate Hairstylist Appreciation Week 2022
The event will be a week-long offering of COMPLIMENTARY classes focused on the needs of hairdressers – providing them with no-cost business solutions, product knowledge, technical knowledge, and CE hours.
Olivia Garden Debuts the Fingerbrush Collection
Olivia Garden’s Fingerbrush Collection debuts in a fun new blush palette for a limited time.
Tom Volk Named President of Babe Hair Extensions
Beauty Industry Group (BIG) announced the promotion of Tom Volk to President of Babe Hair Extensions, one of BIG’s premiere professional hair extension brands.
Two New Salon Chairs Address Guests' Limited Mobility Issues
Minerva Beauty offers the chairs in four all-new colors.
The Hollywood Beauty Awards Return: Celebrating The Architects of Beauty
Danielle Lauder, the great-granddaughter of Estee Lauder, has been tapped as the global Ambassador for this year's award ceremony.
Teresa Romero Named Sam Villa Artistic Director
Her experience and expertise in photo/video shoots and talent for identifying trends makes her a perfect fit for the brand.
SalonCentric Promotes Gina Meggo-Garza to Deputy President
Meggo-Garza joined the company back in 2011 as the Senior Vice President of the Store division.
Cutting out Time-Wasters for Colorists
Sustain Beauty Co introduces the new Procare foil cutting machine, which offers four length preferences, options on folding and a choice of how many foils are dispensed.