

Celebrity Nail Artist Pattie Yankee on Preparing for the Future at #VOESHLOVE Virtual Trade Show
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.

Support Creatives Announces Live Education with Celebrity Artists on Working with Deep Skin Tones, Textured Hair
20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.

New Aurora Collection from Colortrak
Inspired by the aurora borealis, this new collection is here to light up your night sky.

How These Salons Build Trust, Attract Clients Despite COVID-19 Realities
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
Sponsored by Zenoti

New Brand Launch: ikoo Hair Company Enters US Market
Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.

Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.
No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.

SPARKS Color Launches New Initiatives to Help Stylists
SPARKS Color announces its new SPARK YOUR SUCCESS initiatives to help support stylists as they go back into the salon. SPARKS is launching an exciting giveaway where 1,000 licensed professionals will each receive over $300 salon value of free SPARKS products by completing just one step.

Tineco MODA ONE Hair Dryer Launches with Smart Sensor Technology
Engineered with multiple smart sensors, the MODA ONE hair dryer ($299) intelligently detects real-time hair moisture levels and automatically controls damaging heat and optimizes airflow for a healthier and faster drying experience.

Garren and R+Co to Launch Luxury, Sustainable Hair Care Line, R+Co Bleu
Set to launch in November, R+Co Bleu is a carefully edited, results-driven lineup of 21 formulations bringing sophistication, quality and ingredient innovation to hair care.

International Award-Winning Stylist, Angelo Seminara, Signs On as Global Ambassador for Goldwell
Goldwell introduces their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.

Design Your Own Clipper with Babyliss 4 Barbers CustomFX
BabylissPRO brings the power of complete customization to life with the Babyliss 4 Barbers CustomFX clipper.

Fractured Not Broken: Wella Virtual Fundraiser Slated for July 12
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

Farouk Systems Inc. Launches Health + Care Division
Going beyond haircare, the company's new Health + Care category will showcase an array of CHI & BioSilk product innovations to help kill viruses, bacteria and germs.

L’Oréal USA Announces Executive Leadership Appointments Within Professional Products Division
L’Oréal USA Professional Products Division has announced a series of changes to their executive leadership.

GAMA Professional's New iQ Perfetto Hair Dryer
The iQ Perfetto features state-of-the-art Oxy Active Technology that provides antibacterial benefits and seals the hair cuticles, keeping color treated hair looking fresh for longer.

Aveda Activates 3.6 Acre Solar Array at Minnesota Headquarters
New solar array will provide 50% of manufacturing facility’s annual demand and will offset more than 1,100 metric tons of CO2 per year.

Become a Texpert: Mizani Launches Texpert Academy
The Mizani Texpert Academy is a one-stop professional education destination to accrue the building blocks, services, and Texture EQ needed to become an expert in all things textured hair.




