
In The Know


In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
Sponsored by BeautyWorld Dubai
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New Hair Care Collection from Pro Hair Color Brand PRAVANA
PRAVANA Care is a clean, salon-quality collection of twelve shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.

Great Lengths Introduces The GL Collective: A New Era of Hair Expertise
Celebrity hairstylist Marc Mena and renowned Nine Zero One Salon Owners, Nikki Lee and Riawna Capri are announced as Pro Brand Ambassadors for extension brand Great Lengths.

John Paul Mitchell Systems Announces Pro Partners Program
This new initiative aims to amplify collaboration with top influencer hairdressers to create exclusive JPMS product content.

Corina Santoro to Lead Milady as General Manager
This industry veteran will lead the next era of innovation and customer-focused growth.

DermapenWorld Appoints Tracey Hughes as General Manager of Global Haircare Division
DermapenWorld, the #1 global leader in microneedling technology, proudly announces the appointment of Tracey Hughes as General Manager for its Global Haircare Division, leading the EXO-GROW™ Brand.

Beauty Professionals, It's Time to Take the Green Pledge
As Earth Day approaches, The Green Beauty Community Foundation and the Green Spa Network invite beauty pros to step forward and embrace sustainability through the Green Pledge--a powerful initiative designed by and for beauty industry leaders.

Salon Pros Could Be at Risk for Providing Gender-Affirming Haircuts
A proposed bill in Arkansas could mean that a salon professional who provides a haircut aligned with a minor’s gender identity, even at the request of the parent or guardian, could be exposed to civil liability.

Minerva Beauty Introduces 3D and Augmented Reality (AR) for an Enhanced Online Shopping Experience
New interactive tools help salon and spa owners visualize furnishing before purchasing.

Sonya Dove Will Guide Intercoiffure America Canada as Artistic Director
Sonya Dove, one of the most-awarded hairdressers in professional beauty, and Wella Professional's Global Creative Ambassador for over 35 years, has influenced the careers of thousands of salon professionals, sharing her acquired knowledge of of color and style via a warm and generous teaching style.

US Is Largest Wellness Market and Still Growing
The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, has released new data on the United States’ fast-growing wellness economy, which at $2 trillion, is the largest in the world.
Nearly 200 Cosmetology Students Named to Beacon Class 2025
The Professional Beauty Association (PBA) announced the Beacon Class of 2025, the newest group of emerging talent poised to shape the future of the industry. Nearly 200 students from across the US were accepted. Students receive exclusive access to industry experts and education.

An Educational Retreat Where Science Meets Service
The Texture vs Race Summit (TVR), founded by industry changemaker Keya Neal, May 4-6, 2025 in Baltimore, is partnering with Myavana, a beauty technology company focused on hair analysis through artificial intelligence.

The EVOlution of the Solano Hair Dryer Has Arrived
For a stylist, the right tools make all the difference. Whether you're creating sleek finishes or managing thick, frizzy textures, you need a dryer that works as hard as you do. Meet the all-new Solano® EVO Intelligent Dryer—engineered for performance, durability, and speed, so you can deliver flawless results, day after day.

Wella Elevates Its Sparkling Roster of Global Ambassadors
The appointment of two bright industry stars demonstrate the brand's commitment to artistry and excellence. During it's Diamond Anniversary, Wella Professionals has appointed Nikki Lee as Global Ambassador and elevated Briana Cisneros from North American to Global Ambassador.

The Power and Importance of Black Barbershops
Barbershops have always been more than a place to get a haircut and a shave. They are community spaces, and Steven Wren, a Wahl Pro Educator and barber, discusses how shops in traditionally Black and African-American communities have special significance.

MY SALON Suite Builds on Record-Breaking 2024 with Major Growth Initiatives in 2025
A leading salon suite franchise, MY SALON Suite shares some 2024 highlights while looking to the future with plans for addition growth, new strategic partnerships, and industry recognitions.

OLAPLEX Unveils Next Chapter With a Bold Vision for Foundational Hair Health and Innovation-Led Future
OLAPLEX, the pioneering bond-building brand, redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.

