In The Know
Essie In-Salon Nail Brightening System
Essie introduces its new Nail Brightening System, the first professional brightening treatment with nail-whitening efficacy. Essie's Brightening System is a comprehensive 3-step system that delivers instantly refreshed nails, achieving reduced ...
by Staff
ACADEMY TOUR: Discovering Kenra Color
Kenra Color is only three years old but growing up fast. The line is on tour, offering colorists around the country the opportunity to Discover Kenra Color and its portfolio of permanent and demi-permanent shades.
by Anne Moratto
Why You Should Credit All Photos You Share
It is amazing to me how many people "Share" not just my photos but those of others in this rush to fill your pages with constant content. Willy nilly.
Amika Introduces New Triple Rx Mask
amika introduces its new Triple Rx Mask, an intensive treatment created to repair, restore and revitalize dry, overstressed hair. Working to nourish hair that has been damaged or weakened from coloring, chemical processing or over styling, the ...
by Staff
NYFW MAKEUP: Mirabella Beauty at CuteCircuit
Lead makeup artist T. Cooper used Mirabella Beauty to create a striking look for the CuteCircuit runway show at Lincoln Center on Thursday, September 4th for Mercedes-Benz New York Fashion Week.
by Anne Moratto
AACS Leadership Invited to White House
On August 19th, the AACS Government Relations Committee (GRC) visited the White House on behalf of member schools and the beauty industry.
by Anne Moratto
PERSPECTIVES: Industry Leaders Address Branding Basics
Separating yourself out from the crowd and making sure your message is heard above the din is the hallmark of branding success. We asked salon leaders to answer the question: “How do you ensure that your brand message is consistent and clear to all your customers?”
by Anne Moratto
Joico Presents Flip Turn Volumizing Finishing Spray
Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn, which sprays from every angle —even upside down!— to inject styles with intense volume that lasts all day. Showcasing a sleek, new design, graduating from ...
by Staff
Joico Introduces Heat Set Blowout Perfecting Crème and Iron Clad Thermal Protectant Spray
Joico presents two new products to create a beautiful salon blowout without hair suffering heat damage. Heat Set Blowout Perfecting Crème features a light, weightless hold that extends blowouts for up to 3 days while providing heat ...
by Staff
Tressa Watercolors Shampoos and Root Concealers
Tressa Watercolors Sulfate-free Shampoos maintain hair color between salon visits. Specially formulated Reflective Color Enhancers deposit color and deliver vibrant tones and shine, while a rich foaming lather nourishes hair.The Watercolors come ...
by Staff
SalonCentric Cuts the Ribbon on New National Operating Center
SalonCentric recently relocated its Largo, Fla., National Operating Center to a 52,500 sq. ft. office space in St. Petersburg, Fla.
by Anne Moratto
Artégo Presents Parameter T for Long-Lasting Waves at the Salon
Artégo presents Parameter T, a new innovative formula that adds volume and boost to fine hair while reducing frizz and adding definition to curly hair. Together, Artégo Parameter T and the Bi-Ball Texturizing Rods System will create the perfect California open wave look as a long lasting service eliminating the daily ordeal with products.
New Truth Vitality Collection from Truth in Aging Battles Women's Hair Loss
The latest breakthrough in the silent battle of women's hair loss comes from Truth In Aging's new collection, Truth Vitality, which reverses hair loss and revives damaged hair. The Truth Vitality line includes a volumizing shampoo, ...
by Staff
FRESH INK: Tips on Caring for New Tattoos
Tips from dermatologist Bruce Katz on protecting newly-tattooed skin and keeping it healthy.
by Anne Moratto
Agave Restorative Hydrating Mask
The new Restorative Hydrating Mask from Agave is an intensive reconditioning treatment, loaded with Agave plant sugars that nourish and smooth hair. This mask won’t weigh hair down and is ideal for fine, medium or coarse hair types. ...
by Staff
ENJOY Announces New Sulfate-Free Conditioning Cleanser
ENJOY Professional Hair Care is proud to introduce ENJOY Sulfate-Free Conditioning Cleanser. Designed with a low pH (pH 4.5-5.5) to protect hair color, this easy to use one-step hair care product cleanses, conditions and detangles hair. Key ...
by Staff
4 Ways to Market to Millennials Through Social Media
It's no secret that the 18- to 34-year-old demographic is the most coveted one - they are the future of any product, and if you want to reach them, then you have to have a strong social media strategy. Danard discusses social media marketing and the trends that are currently unfolding in the salon industry and businesses nationwide.