

Olivia Garden Introduces CurlyHair Collection of Brushes
Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

Timeless Cool: Photo Collection Embraces the Beauty of Maturity
Stephen Moody shared that his goal was to celebrate proud women through transformative hair color, cut, finish, and photography.

Tony Awards 2024: Nicole Scherzinger's Soft Updo
Celebrity Nicole Scherzinger's soft updo was created by celebrity hairstylist Dimitris Giannetos, using new The Coveted Tape hair extensions by Covet & Mane.

COLLECTION: Y2K Beauty Vibes
The fashion and cultural playground of the early 2000s booted up this collection from the ULTA BEAUTY Pro Team.

Quannah ChasingHorse's Stunning Met Gala Hairstyle
Paula Peralta, Paul Mitchell's artistic director, created the stunning look for Quannah ChasingHorse at The Met Gala.

Mia Beauty Debuts Delta Curling Iron
Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.

How-to Use and Recommend New R+Co CANDY STRIPE
R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.

COLLECTION: Inspired by the Innovation and Energy of Y2K
The fashion and cultural playground of the early 2000s booted up this collection from the ULTA BEAUTY Pro Team.

Reuzel Partners with Liquid Death to Launch New Pomade
Men’s grooming brand, Reuzel, has collaborated with Liquid Death to launch Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water.

Get the Look: Julianne Hough at the 2024 Oscars
Celebrity Hairstylist Riawna Capri created a chic, ‘cool girl’ look for Julianne Hough at this year's Oscars using R+Co products.

Get to Know Pure Brazilian Hair Care Smoothing Product Line
Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

Red Carpet Beauty: Lupita Nyong’o by Vernon Francois for Matrix
Vernon Francois created a beautiful shape for Lupita that complemented the sparkle and elegant lines of her gown.

The Pure Collection: Wearable, Accessible, Customizable Hair Looks
These lovely images by Denman Ambassador Brandon Messinger explore texture, color, and are all wearable styles that can be easily customized.

Elina Organics Expands Hair Care Line With New Chemical-Free Products
Elina Organics introduces three new products to its organic hair care line, Hair & Scalp Restoring Powder, Phyto-Restore Conditioner, and a reformulated Phyto-Nourish Shampoo to address client demand for natural solutions to hair loss and enhance hair restoration.

R+Co Launches CHAINMAIL Thermal Protection Styling Spray
R+Co CHAINMAIL Thermal Protection Styling Spray provides 450°F protection for use with hot tools, with flexible hold and a voluminous, smooth finish.

KMS Launches CONSCIOUSSTYLE Seaweed Beach Style Crème
Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.

Moroccanoil Expands Frizz Control Collection with Shampoo & Conditioner
Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.




