Video

How to Keep Blondes Bright

Colorist Stephanie Shellenberger discusses the maintenance process for keeping blondes looking bright and shiny.

Weft-Brained: Here’s What You Need to Know About Hand-Tied and Machine Weft Hair Extensions

Everything you need to know about both hand-tied extensions and machine weft extensions--and what kind of client should have tape-ins or sew-ins.

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Color How-To: Blue Bob with Pops of Red

Vibrant color specialist Gerilyn Ghaisarzadeh shares her steps and formula in this video tutorial.

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

Styling How-To: Topsy Tail Pull-Through Braid with Waves

Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.

How to Use Green to Make Rose Gold

California colorist Sadie Gray shares her formula and steps to using Green from Aloxxi's Ultra Hot Fashion Tones in this video tutorial.

Having the Right Tools Can Help You Succeed as a Salon Owner

Erin Mills is a colorist and new salon owner. When she opened up Theory Salon in Orlando in September 2019, Mills knew she needed to set her team up for success. Incorporating Dyson's Supersonic Professional Edition was a must.

Watch How Sam Villa Creates a Hair Accessory Using Two Items Already in Your Kit

Hair accessories have been trending for the past several months and can add a pop of fun to any look. For this hair accessory, all you need is a rubber band and a bobbypin!

How-To: Dimensional Brunette with Extensions

Ulta Beauty Design Team member Cristina Rodriguez shares her color formula (plus her two secret tips for clip-in extensions) in this video tutorial.

Leandro Limited Introduced

The Leandro Limited Collection was introduced to the professional and consumer worlds last night in NYC. The line is complete with clips, brushes, appliances and specialty items. Cash Lawless demos his favorite items while transforming model Nina Agdal.

2020 NAHA AWARDS: New Category Announced!

A new category has been announced for the 2020 NAHA's - the NAHA Moment Award. Share what you’ve created across either hair, makeup, or nails between Jan 3-13, 2020 to your public Instagram account. The NAHA Committee will select 5 finalists and one winner. 

Stylists, Protect Your Body for a Pain-Free Career

Moving through a hair design with ease and economy of effort is the goal of this education system.

Color How-To: Neon Peach

Vibrant hair color specialst Emily Boulin shares her steps and formula during this video tutorial.

Cosmetology Scholarship Winners Share How Beauty Is Both Passion and Purpose

"That first set of nails I did in the salon sucked but that client still comes back to me, three years later, because of the connection we made that day." Hear from the winners of these scholarships on how beauty helps them change lives and how it has changed their own.

FOILING TIP: How-To Create A Stenciled Foil (and WHY!)

Learn how-to create your own stenciled foils. More importantly - learn WHY this is a good idea for colorists working with foils.

Moroccanoil Tackles Sustainability With Packaging Competition

Moroccanoil held a competition to tap into the creative minds of the next generation of students at the Parsons School of Design, tasking them to help make some changes in their packaging with the environment as the main concern. The winners and their designs, all with sustainability front and center, were announced this past month.

Wet Balayage Can Become Your Go-To When Highlighting Short Hair

Naturally, the way to approach short hair for a color service is different than that of medium or longer lengths. Short hair has its own set of best practices.