Joico Vero K-PAK Color Intensity is releasing three new additions to their widely popular color collection of long-lasting semi-permanent shades. The now fifteen-shade strong line-up comprises: Indigo, Pink, Red, Peacock Green, Cobalt Blue, Orange, Yellow, Magenta, Orchid, Light Purple, Titanium, Clear Mixer, and the three latest shades: Ruby Red, Amethyst Purple and Sapphire Blue. 

Artistic Director for Joico Vero K-PAK Color and seven-time nominee and two-time winner of NAHA in the color category, Sue Pemberton is the driving force behind the Intensity shades, and a master of their use. "The new Crystallize Collection of Sapphire Blue, Ruby Red and Amethyst Purple are a great addition to the existing Color Intensity line," says Pemberton. "These three shades have depth and intense hues, and they can also be mixed with all of the Intensity shades and clear gloss to make them a lighter level."

International Artistic Director Sue Pemberton's Crystal Light color formula: 

Prelightening Formula: 

Equal parts VeroLight and 10 Volume (3%) Veroxide

Color Formula: 

#1 (Red Foil): Color Intensity Ruby Red

#2 (Purple Foil): Color Intensity Amethyst Purple

#3 (Blue Foil): Color Intensity Sapphire Blue

#4 (Base Color): Vero K-PAK Permanent Crème Color

5B with 10 Volume (3%) Veroxide