
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
What’s new, what’s coming, and what will be flying off retail shelves.




UN.DONE TEXTURE SPRAY by Amika.
Invisible, dry formula spray builds volume, with zeolite, a natural mineral, and an exclusive polymer blends that bonds to hair and lifts roots for extra height.
OPEN ROAD COLLECTION by CND.
Chic spring shades offered in both CND Shellac and Vinylux and can used with new additives for more effects. Available January.
DURA CHI by CHI.
Equipped with a longlasting AC moto and enhanced Rapid Clean Technology, this dryer provides clean airflow and quick drying time.
SPEED BLONDE by INOAR.
Dust-free concentrated formula, infused with argan oil and rick in vitamin E, designed to protect while providing a fast way to lighten hair.




NEURO DRYER by John Paul Mitchell Systems.
Tourmaline ionic professional hair dryer features a SmartSense microchip that notifies when to change the filter.
CATWALK HEADSHOT SHAMPOO by TIGI.
Reconstructing shampoo features a complex of ginseng extracts, wheat protein and amino acids to help reduce breakage and split ends.
THICKENING MOUSSE by Kenra.
Flexible and lightweight mousse increases body and the density of the hair for up to 24 hours. Available March 2014.
EXPRESS BLOWOUT by Rejuvenol.
In salon treatment reduces frizz, increases strength and manageability and binds the
hair color for up to 30 days.




GLITTER by Babyliss Pro.
Light-hold hairspray is humidity resistant and adds shimmer and shine to styled hair.
TIMELESS COLOR FADE-DEFY by Keratin Complex.
Keep shades vibrant with a PolyQ Complex to seal vibrancy, while protecting against environmental factors.Available January.
5 DAY STRAIGHT by One ‘n Only.
Mousse helps control volume and maintain smooth, straight hair for up to five shampoos.
PASTE by Rusk.
Lift, separate and define with a web-like fibrous texture for conditioning, body and increased shine. Available March 2014.




FREEZE BABY by Biomega.
Quick drying mega-hold hairspray gives styles long-lasting power with shine. Available SPring 2014.
COMFORT PADDLE BRUSH by Cricket.
Bristles infused with ceramic and ion properties, with extra-large comfort ball tips for static reduction and accelerated drying time. Availabel Jauary.
ONCE UPON A DREAM by Gelish.
Six limited-edition spring shades including pastels and shimmer. Available February 2014.
’19 by Wahl.
Men’s hair care line featuring,shampoo, multi-purpose conditioner, styling paste and after shave. Available January.




OSiS+ WHIPPED WAX by Schwarzkopf Professional.
Soufflé-like styler designed with beeswax makes hair more moldable and provides strong hold. Available January.
FINGERBRUSH COMBO by Olivia Garden.
Curved and vented paddle brushes feature a special blend of ionic and boar bristles for blow-drying, styling and touch-ups. Available January 2014.
ACNE SERUM by Malibu C.
Wellness treatment prevents clogged pores and bacteria formation, while helping to normalize the exfoliation rate of skin.
EXTEND by Olez.
Multi-purpose daily leave-in nourishes dry and weak hair, and addresses damage caused by chemical processing and
heating tools. Available January.




ASTERA FRESHNESS FLUID by Rene Furterer.
Pre-shampoo treatment formulated with natural active Echinacea to provide anti-inflammatory benefits. Available February 2014.
POP UP FOIL by Product Club.
Acrylic dispenser holds ready-to-use pop-up foil sheets and delivers one sheet at a time with ease.
DRY REMEDY OIL by Aveda.
Organic buriti oil penetrates hair to instantly increase hair’s moisture by 41 percent without leaving behind any greasy residue.
PURE BLENDS by American Culture.
Hydrating fade prevention and color correction system, featuring nine moisture rich, color-depositing shampoos and color support products. Available January.

SWEETHEART WAVING IRON by Sultra.
Triple-barrel waving iron creates romantic waves. Features three ceramic-coated barrels that emit far infrared rays for shiny, frizz-free waves. Available February 2014.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai