Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Get That Ultimate Textured Style with Amika's Newest Products
The three new texture products use zeolite, which can help build long-lasting volume.
May 29, 2019
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2 min to read
Amika introduced three new products to its Texture Collection this month, including Got Grit Dry Texture Paste, Sexture Beach Look Shampoo and Bushwick Beach No-Salt Wave Spray.
These three products are designed to achieve the ultimate textured style using zeolite, a natural mineral that builds long-lasting volume and texture while also fighting frizz, along with ultra-nourishing sea buckthorn berry—amika’s signature ingredient.
The new products include:
amika Got Grit Dry Texture Paste
amika Got Grit Dry Texture Paste is a dry shampoo and styling paste hybrid that delivers gritty, dry texture while absorbing excess oils in the hair to create a piece-y, defined look. Its formula works to separate strands and leaves hair with a matte finish—allowing you to achieve the ultimate second-day texture.
amika Sexture Beach Look Shampoo
amika Sexture Beach Look Shampoo delivers the ultimate wash experience—cleansing hair while creating sexy, textured style. The perfect wash for air-dry styling, this power-packed shampoo has been formulated with hair-healthy ingredients that provide long-lasting grit and beachy texture with a matte finish. Sexture Beach Look Shampoo works best alone—no conditioner needed—for the perfect balance of texture and shine.
amika Bushwick Beach No-Salt Wave Spray
amika Bushwick Beach No-Salt Wave Spray is a buildable, multi-phase spray that delivers beach waves with body and grit. Each phase works in synergy to create perfectly piece-y, wind-swept waves with a touch of texture and hold. This lightweight spray is the closest you’ll get to replicating that effortless après beach look while summer-ing in the city.
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The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai