
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The three new texture products use zeolite, which can help build long-lasting volume.


Amika introduced three new products to its Texture Collection this month, including Got Grit Dry Texture Paste, Sexture Beach Look Shampoo and Bushwick Beach No-Salt Wave Spray.
These three products are designed to achieve the ultimate textured style using zeolite, a natural mineral that builds long-lasting volume and texture while also fighting frizz, along with ultra-nourishing sea buckthorn berry—amika’s signature ingredient.
The new products include:
amika Got Grit Dry Texture Paste
amika Got Grit Dry Texture Paste is a dry shampoo and styling paste hybrid that delivers gritty, dry texture while absorbing excess oils in the hair to create a piece-y, defined look. Its formula works to separate strands and leaves hair with a matte finish—allowing you to achieve the ultimate second-day texture.
amika Sexture Beach Look Shampoo
amika Sexture Beach Look Shampoo delivers the ultimate wash experience—cleansing hair while creating sexy, textured style. The perfect wash for air-dry styling, this power-packed shampoo has been formulated with hair-healthy ingredients that provide long-lasting grit and beachy texture with a matte finish. Sexture Beach Look Shampoo works best alone—no conditioner needed—for the perfect balance of texture and shine.
amika Bushwick Beach No-Salt Wave Spray
amika Bushwick Beach No-Salt Wave Spray is a buildable, multi-phase spray that delivers beach waves with body and grit. Each phase works in synergy to create perfectly piece-y, wind-swept waves with a touch of texture and hold. This lightweight spray is the closest you’ll get to replicating that effortless après beach look while summer-ing in the city.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.